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Bouillabaise

Campaign
Agency Network: 
Published/Aired: 
April 2008
Tabasco:  Bouillabaise

Description

Print advertisement created by Ogilvy, South Africa for Tabasco, within the category: Food.

Advertising Agency: Ogilvy Johannesburg, South Africa
Creative Director: Jonathan Beggs
Art Director: Mike Martin
Copywriter: Alison Hingle
Photographer: Michael Lewis
Retoucher: Rob Frew
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Highest Rated

missed my turn's picture

And for the fourth ad, we should show a toilet.

missed my turn
Activity Score 426
missed my turn's picture

And for the fourth ad, we should show a toilet.

missed my turn
Activity Score 426
missed my turn's picture

I think these are pretty cool though.

missed my turn
Activity Score 426
mauricio1828's picture

I don't get it... tabasco is a bomb? Someone can explain me?

mauricio1828
Activity Score 13
askon's picture

WTF There are TVCs of this EXACT idea for Premium soda crackers... BADVERTISING ad its finest!

askon
Activity Score 431

-- 9 out of 10 dentists agree that most people will believe any statistic you throw at them.

David Hasselblad's picture

Sorry mauricio, no-one can explain you...

I think I can explain the ad though. Tabasco ads a hot spice to food. So much so that with a small stretch of the imagination, you could call it 'explosive'. The creatives on this one must have seen the gazillion other ads with exploding food and thought "Hey, we could use this for Tabasco! We're brilliant!!"

David Hasselblad
Activity Score 120
Amsterdam
jamesrothenburg's picture

If this is a much better use of the exploding food than the crackers one did.

jamesrothenburg
Activity Score 554
Art Director
shococolocolo's picture

so easy

shococolocolo
Activity Score 27
redactor
STRTLRS's picture

I personally think flying calamari are going to sell the shit out of this product. And oh yeah, Tabasco isn't that hot; it's more sour than hot. Any hot connoisseur would know that. Paris Hilton is hotter than this.

www.storytellerscreative.com

STRTLRS
Activity Score 1601
storytellers. |

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I think, therefore... yeah.

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