Customer for 100 Years

Agency Network: 
June 2018


The client: Swiss Life is the oldest life insurance group in Switzerland (since 1857). The company accompanies its customers throughout a lifetime.

The idea: A tribute to the customer who has been insured by Swiss Life the longest: Hans Knecht. His policy has been active for 100 years – and is still valid. We congratulated the 101st birthday of this healthy pensioner in a special way. We arranged for the entire edition of the renowned “Neue Zürcher Zeitung” to appear with the original front page from the day Hans Knecht was born: June 7, 1917. With a corresponding portrait on the first page inside.

This became possible through a close cooperation with the editors-in-chief and the publisher. It was the first time in its more than 200-year history that the “Neue Zürcher Zeitung” did not appear with the current title page.

Print advertisement created by Ruf Lanz, Switzerland for Swiss Life, within the category: Finance.

Advertising Agency: Ruf Lanz, Zurich, Switzerland
Creative Director: Danielle Lanz, Markus Ruf
Copywriter: Markus Ruf
Art Director: Isabelle Hauser
Account Executive: Ursula Jaag
Media: Caroline Nünlist
Client Supervision: Swiss Life Group Communications & Strategic Marketing
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