Live against the current, 3

Campaign
Published/Aired: 
November 2014
Swatch:  Live against the current, 3

Description

Print advertisement created by Miami Ad School, United States for Swatch, within the category: Electronics, Technology.

Advertising School: Miami Ad School, New York, USA
Art Director: Carlo Clerici
Copywriter: Paul Boupha
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Highest Rated

VeronicaFranco's picture

Love the copy

VeronicaFranco
Activity Score 783
Copywriter
damnson's picture

What the hell?

damnson
Activity Score 11375
Copywriter |

An axe murderer of ads.

robertupton7's picture

Really like the 'Live Against the Current' line. I think their existing line is Mad About The Sea...but your current line opens it up for more opportunities. Nice to use personalities who've gone against the norm of society...although I think tattoo artists have been done to death. For the drag queen, why not take one really strong quote? 'When someone spits hate, I open my mouth and tell 'em I'm thirsty. Shocktavia Adore. Drag Queen. Live Against the Current.

robertupton7
Activity Score 25
kleenex's picture

nice copy.

kleenex
Activity Score 57557
Web Designer/Developer
Steve Rogers's picture

Hmm. Lots of copy. Tiny image of the watch. Product feels like an after thought. I get it, but not without the tagline. I think the art direction should be revisited to tie closer the copy to the product.

Steve Rogers
Activity Score 30
VeronicaFranco's picture

Love the copy

VeronicaFranco
Activity Score 783
Copywriter
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