Red shoe

Campaign
Agency Network: 
Published/Aired: 
April 2010
Suva:  Red shoe

Description

Print advertisement created by Ruf Lanz, Switzerland for Suva, within the category: Finance.

Caption

In Switzerland, more people are injured each year in tripping accidents than in car accidents. For prevention tips, visit www.stolpern.ch

Advertising Agency: Ruf Lanz, Zurich
Creative Directors: Danielle Lanz, Markus Ruf
Art Director: Grit Wolany
Copywriter: Torsten Maas
Photographer / Retouching: Joan Garrigosa (Garrigosa Studio)
Digital Artist: Alex Torrens (Garrigosa Studio)
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andyStock's picture

Nice artwork, but can anybody honestly say that they would actually visit a website for tips on how not to trip over??

andyStock
Activity Score 666
bmviana's picture

Nice idea for a very stupid briefing...

bmviana
Activity Score 9
Art Director
AssassinX's picture

Hahahahaha

I really hope to see their creative brief

:)

AssassinX
Activity Score 1325
capywriter's picture

nice idea, but why 4 tripping accidents? Maybe 4 different sorts of accidents with a sortlike execution?

capywriter
Activity Score 5513
Copywriter at Freelance
rolling.stone's picture

simple and nice

rolling.stone
Activity Score 2739
Copywriter at Delhi , India |

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~ Quite obviously, I have gathered no moss ! ~

Federico Hackdoski.'s picture

agree!

Federico Hackdoski.
Activity Score 14
Copywriter at TBWA France
Guest's picture

Do you really need four ads to communicate this one point? This could have been done with one ad.

Guest
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