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Agency Network: 
Published/Aired: 
March 2010
Surfrider Foundation:  Tyre

Description

Print advertisement created by Y&R, France for Surfrider Foundation, within the category: Public Interest, NGO.

Caption

In the sea, there's no such thing as a little bit of rubbish.

Advertising Agency: Young & Rubicam Paris, France
Creative Director: Les 6
Art Director: Sébastien Guinet
Ass Art Director: Julien Hérisson
Copywriters: Josselin Pacreau, Felipe Machado
Photographer: Ben Stockley
Retoucher: Asile
Art buyer: Sylvie Réveillard
Model Maker: Jean Benne
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Highest Rated

Holly Boy's picture

cool photo ! brilliant photographer !
but ... weak copy :(

Holly Boy
Activity Score 42
talkingisfree's picture

The campaign is good, nothing great, but Ben Stockley is a bomb!

talkingisfree
Activity Score 2712
Art Director
JamaisVu's picture

I find it great. It's fresh. I wouldn't be surprised if it won a Cannes Silver.

JamaisVu
Activity Score 408
Adaddicted's picture

yeah... he could take the lion to his closet!

Adaddicted
Activity Score 3435
Art Director |

withalltherespects

Sven Gali's picture

Understated impact surfrider did not get their money's worth

Sven Gali
Activity Score 845
Photographer
Javier Ramírez's picture

Genial

Javier Ramírez
Activity Score 1243
Creative Director at Nexus BBDO |

Chief Creative Director Nexus BBDO

shahidali's picture

awesome photography with less connected copy.

shahidali
Activity Score 4067
Dhaka, Bangladesh |

shahid

ichan's picture

i like the photography. nice art direction. yes i agree with the guys above. copy needs some more reconstruction. stars for you!

ichan
Activity Score 80
DanielDDB's picture

great campaign. tight photography. but i believe the copy could have been better exploited

DanielDDB
Activity Score 53
Art Director at Bates Cosse Lagos, Nigeria
Holly Boy's picture

cool photo ! brilliant photographer !
but ... weak copy :(

Holly Boy
Activity Score 42
xcreativity's picture

amazing photography

xcreativity
Activity Score 2374

=== Looking for concept/art creative to form a team to work in independent advertising projects. ===

Alexandre Brito
Personal Page | Blog |

michelangelo's picture

rubbish as huge as this could be very dangerous... hope the agency and the photographer took it out of the water after the shoot... authorities should impose heavy penalties on people who throw rubbish on the sea

michelangelo
Activity Score 660
sahilosophy's picture

Photography is great. But i don't think copy is so bad. It fits fine. Apt.

sahilosophy
Activity Score 75
Copywriter
Zeus's picture

amazing work!!! congratz!!

Zeus
Activity Score 906
somewhere
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