Agency Network: 
March 2010
Surfrider Foundation:  Granade


Print advertisement created by Script, Brazil for Surfrider Foundation, within the category: Public Interest, NGO.


The sea level is increasing. We are all in danger.
Do something against global warming. Do it now.

Advertising Agency: Script, Rio de Janeiro, Brazil
Creative Director: Ricardo Real
Art Director: João Paulo Medeiros
Copywriter: Guilherme Figueira
Illustrator 3D: Marcos Falcão e Luiz Ramos
Image treatment: Raphael F.S
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Pushkaraj Shirke's picture

the art is so fab! try backing such art with a great thought atleast. wasted.

Pushkaraj Shirke
Activity Score 215
Copywriter at Asymmetrique Communications, Monkeyworks |

akshaysrikar's picture

visually creative and pleasing. but to an issue like this, the copy is just too bland. "Do Something" is too open ended. You guys could've told what could be done i.e. be proactive, instead of just saying "Do Something".

Activity Score 418
fatlabrador's picture

"Something"? Sigh, there's nothing as frustrating as a vague call to action.

Activity Score 59
art.vs.commerce's picture

shouldn't it be the pin that is made of ice. visually doesn't really make sense

Activity Score 566
Art Director
dreadboy's picture

nice point art.vs.commerce - in this case, maybe the pin would have worked as being made of ice. Nice concept nevertheless

Activity Score 411
Photographer |

Portfolio * Myspace * Facebook
i can't even spell my name without 'ad'

mikeelrapido's picture

Nice ad.

Activity Score 1929
Copywriter at Evo S.C. |


xcreativity's picture

good ad, but id change the copy

Activity Score 2374

=== Looking for concept/art creative to form a team to work in independent advertising projects. ===

Alexandre Brito
Personal Page | Blog |

Hiperion's picture

good art, bored concept..

Activity Score 3138
Creative Director at zinkproject Valencia
Adaddicted's picture

as always great art from Brasil!

Activity Score 3431
Art Director |


Phil Lestino's picture

if it melts then there is no danger..

Phil Lestino
Activity Score 1682
talkingisfree's picture

Exactly, we just have to wait a little.

Activity Score 2712
Art Director
Dzsoi's picture

I agree, don't get the logical chain here.

Activity Score 8603
Marta Ibarrondo's picture

like the visual, don't love the copy.

Marta Ibarrondo
Activity Score 55
Creative Director
Marlus Lau's picture

Fabulous art, congratulations. The idea is interesting.

Marlus Lau
Activity Score 1808
Art Director at Editora O Estado do Paraná / Pós-graduação na Unicuritiba
BananAd's picture

"Danger melts itself". Let's wait...

If try the slightly other way - i.e. an ice hand, holding trigger-suspender, or some.. ?

Activity Score 103
Art Director
michelangelo's picture

eco problems could be serious

Activity Score 660
liam182's picture

that thing looks like ice. lucky we are melting the ice caps!

Activity Score 11
Art Director at Curtin University
monsieurange's picture


Activity Score 520
Creative Director
shortafella's picture

this concept is so low...please...

Activity Score 1063
Copywriter at GRAFFITI BBDO |

atb2005's picture

I think some people are confused here. Danger is not melting as in disappearing. Think of the "melting" here as the time it takes for a grenade to explode (we are all in danger) after release. Concept is wonderful, and so is copy. There's a web link provided. VIsit the site for more information. The purpose of this ad was not to provide a lengthy list of things you can or you should do about global warming.

Activity Score 13547
Nguyen Thanh Hai's picture

Nice art!

Nguyen Thanh Hai
Activity Score 105
Graphic Designer at Golden Communication Group
everartz's picture


Activity Score 7613
Art Director |

| everartz |

Ed Rapport's picture

concept is fabulous. copy and especially the call to action is ineffective. If i saw this ad i wouldn't know what action to take to "do something."

Ed Rapport
Activity Score 724
Copywriter at Bookshop Ads - Advertising Portfolio Workshop - Copywriting
atb2005's picture

The call to action is to visit their website. Most campaigns are exactly like this one. Brief copy + web link.

Activity Score 13547
macluvin's picture

nice visual. failed potential. could use better copy/concept.

Activity Score 397
Art Director
MJStinson77's picture

Beautiful artwork. Flawed logic behind the concept. Dreadful copy.

Activity Score 601
Copywriter at Erwin-Penland | | | wordjones

smartbox's picture

Nice visual! but... bored concept!!!

Activity Score 177
grapekey_lyn's picture

well I don't find anything wrong with the copy though

Activity Score 28
Limkokwing University of Creative Technology
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