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Fossil, Bag

Campaign
Agency Network: 
Published/Aired: 
July 2010
Surfrider Foundation:  Fossil, Bag

Description

Print advertisement created by Y&R, France for Surfrider Foundation, within the category: Public Interest, NGO.

Caption

When we pollute the sea, we pollute for a long time.
Help us to keep the ocean clean.

Advertising Agency: Young & Rubicam, Paris, France
Creative Director: Les Six
Art Directors: Guillaume Auboyneau, Cedric Quissola
Copywriter: Pierre-Philippe Sardon
Photographer: Laziz Hamani
Model Maker: Alain Roussel
Retoucher: Ierrick Guen /Sparklink
Art Buyer: Claire Nicaise
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Highest Rated

sagi7ario's picture

Chapeau!

sagi7ario
Activity Score 42
Art Director
bi_sign's picture

Wow Good Art (I Like It)

bi_sign
Activity Score 262
Art Director
Guest's picture

very awsome

Guest
jorj's picture

It is a peace of art.

jorj
Activity Score 638
Art Director at Senior Art Director
Elmārs Ārnieks's picture

on of the all time best i think.

Elmārs Ārnieks
Activity Score 840
home study |

Life is a joke. Laugh.

pez's picture

strong, good thought!

pez
Activity Score 1804
Creative Director
Guest's picture

Love it!!!

Guest
Shajeel Dzyner's picture

Great execution

Shajeel Dzyner
Activity Score 26
Art Director at Dubai media city
Guest's picture

seni seviyorum

Guest
AssassinX's picture

Fantastic.

AssassinX
Activity Score 1329
benihana77's picture

Definitely a great piece. The bag's monstrous, consuming appearance makes it all the better. Fantastic concept and execution. *clap*

benihana77
Activity Score 86
Graphic Designer |

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
http://benpaddockdesign.com/ihadathought/
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

rurorjuror's picture

Very good and touching.

rurorjuror
Activity Score 745
Art Director at Tough Slate Design, Kyiv, Ukraine |

http://coroflot.com/flashback62

brandingworthspreading's picture

Nice! Very compelling message. Simple=Great!

brandingworthsp...
Activity Score 648
Copywriter at brandingworthspreading.com |

Blog | Twitter

Guest's picture

very nice...

Guest
kingzeus's picture

great message..very nice!

kingzeus
Activity Score 260
Ideate Creative Communication |

"you are valued for your value so be valuable..."

Miss Copywriter 22's picture

Superb !!!!

Miss Copywriter 22
Activity Score 175
Copywriter
Geimima's picture

hey copywriter.. do some work please

Geimima
Activity Score 824
Art Director at Trimedia Imaji |

life is a playground

Prof's picture

maybe he came up with the idea?

go drown somewhere...

Prof
Activity Score 1449
Copywriter |

Quite really.

gonndo's picture

Good insight,
this is the kind of idea you'd be able to do but you didn't, and you feel stupid about it.....

Good work, guys...

gonndo
Activity Score 1094
Copywriter |

Yes, my profile picture is my dog on my sister's bed, with a pillow and a blanket...

BabakHo's picture

Excellent!

BabakHo
Activity Score 11
Creative Director at Ogilvy Brussels
Guest's picture

Great copy line.. cheer!!

Guest
Guest's picture

Great art

Guest
Guest's picture

amazing piece of creativity...well done!!

Guest
Jupiter's picture

nice visual...but copy doesn't rhyme...seems awkward...

Jupiter
Activity Score 547
Artifarty |

commenting just to gather more pencils:-)

Huub's picture

That is a pretty darn cool ad them boys at Y&R got themselves there.

Huub
Activity Score 248
Art Director at Willem De Kooning Academie
MJStinson77's picture

Love it!

MJStinson77
Activity Score 601
Copywriter at Erwin-Penland |

www.mandyjunestinson.com | ninjabread.wordpress.com | wordjones

raven's picture

smart and good

raven
Activity Score 204
aRianna23's picture

Cool!!

How would you do this for the oil spill at Gulf of Mexico... :(

aRianna23
Activity Score 281
Media Buyer at CultureSpan Marketing
r3dcube's picture

simply beautiful

r3dcube
Activity Score 11
Art Director at CRUSH advertising indonesia
jay_ad_dictate's picture

Simple+ Subtle+ Strong = Superb :)

jay_ad_dictate
Activity Score 81
Copywriter |

Zoooooooooooooooom..............................*thapaaak* OWWW!! I cannot pass through walls!!!! Now bring that person who says this world is an illusion!! :X :P

Billoughsby's picture

Advertising can be employed to make the world a better place, after all.

Billoughsby
Activity Score 5154
Art Director |

That's it.

Can I have fries with this's picture

Yeah as if! These Ads, like most ads posted here, are all created for awards-wich is fine by me (really!). But nobody in the outside world gives a fu#$§!

So let's not sugar coat it, and stick to reality. Great Ads!

Can I have frie...
Activity Score 150
Creative Director
themolehole's picture

Ingenious and strategic art direction!

themolehole
Activity Score 30
Copywriter
Guest's picture

WOW!!! Superb Art Direction and Execution.

Guest
Guest's picture

Great thought! well done!

Guest
Guest's picture

Grt. thought, well done!

Guest
himanshu prabhakar's picture

Best art direction!!

himanshu prabhakar
Activity Score 471
Art Director at Discovery communications india pacific |

Himanshu Prabhakar

Guest's picture

Brilliant art!

Guest
Guest's picture

fantastic art direction

Guest
Guest's picture

brilliant presentation!!!

Guest
Guest's picture

nice work

Guest
ujjalkmazumder's picture

nice work

ujjalkmazumder
Activity Score 4
Adcomm Ltd
CommandZ's picture

Made my day! Well done Y&R Paris.

CommandZ
Activity Score 2509
Creative Director
Prof's picture

then only thing that sucks about this ad, is the amount of people from the agency commenting on it like children...

the piece is pretty good though, you can smell that cannes is approaching.

Prof
Activity Score 1449
Copywriter |

Quite really.

Masscreation's picture

Dude!!!

Masscreation
Activity Score 76
Creative Director at Co-founder of Masscreation
atb2005's picture

This campaign was posted on here last year. Not sure why it's back on the front page.

atb2005
Activity Score 13557
NataliaLima's picture

Copy could be better, but the art is superb, so is the idea.

NataliaLima
Activity Score 1380
Boxey's picture

good all the way around

Boxey
Activity Score 8879
Melaleuca In-House
everartz's picture

why a rock on a rock? that doest show water or sea which is a negative count somehow.. but the idea is there and the copy needs revisiting

everartz
Activity Score 7613
Art Director |

| everartz |

sagi7ario's picture

Chapeau!

sagi7ario
Activity Score 42
Art Director
abake's picture

Awesome.
Brilliant idea, beautifully crafted. Can't ask for more.

abake
Activity Score 1262
RMG Connect Colombia
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