Farmer's Market, Condom strips

Campaign
Agency Network: 
Published/Aired: 
May 2008
Surfrider Foundation:  Farmer's Market, Condom strips

Description

To put beach pollution into perspective, trash was collected from various beaches, packaged it to look like seafood and displayed it at local farmers' markets. This is the print extension for those who couldn't actually make it to the market.

Print advertisement created by Saatchi & Saatchi, United States for Surfrider Foundation, within the category: Public Interest, NGO.

Advertising Agency: Saatchi & Saatchi, Los Angles, USA
ECD: Harvey Marco
CD: Felipe Bascope
ACD / Copywriter: Raymond Hwang
Art Director: Juan Bobillo
Producer: Chris Halstead
Director of Integrated Production / Multimedia: Damian Stevens
Account Director: Paul Goncalves
Photographer: Matt Cobleigh
Art Producer: Angee Murray
Print Producer: Beth Noll
Project Manager: Shelby Yates
Retoucher: Rocket Studios
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krautland's picture

interesting viral execution and quite nice concept.
I'd love to see a video compilation of customer reactions.

krautland
Activity Score 3182
Art Director at erm... no calls please.
A.G. Pennypacker's picture

Nice. Really gets the message across.

A.G. Pennypacker
Activity Score 601
I'm a full-time somebody at a world-wide agency and a wealthy American industrialist looking to open a silver mine in the mountains of Peru.
ivan's picture

This is the best one of the lot as it really does look like squid at first glance, and when you realize what it is you feel disgusted. However, I doubt it really was collected on the beach. Regardless the message is delivered.

ivan
Creative Director at Ads of the World
Salet's picture

Regardless it's a great price for a ten pack of slightly used condoms.

Salet
Activity Score 288
Copywriter
klaussnow's picture

hahaha

klaussnow
Activity Score 1635
Art Director |

... its already been done...

vote4pedro's picture

gross. i like it.

vote4pedro
Activity Score 4549
Copywriter
nice gaijin's picture

my thoughts exactly

nice gaijin
Activity Score 813
slim's picture

This is the only one that works. Because it looks a bit like squid, it actually relates to the beach and says something about the effects of littering. The rest leave you kind of wondering, yeah okay, what's your point?

slim
Activity Score 1047
Copywriter
alaska502's picture

done 10 times before.
Hello goodby.
goodbye saatchi.

alaska502
Activity Score 56
Art director
spacecadetglow's picture

much better than the playground one.

spacecadetglow
Activity Score 245
Graphic Designer
Blissful's picture

This is really good, but I'm getting tired of seeing executions that are just telling people that there is a problem. I think by now people know there is a problem, Especially if you've ever been to the beach in LA. I would like to start seeing the next step, some executions that show easy, simple solutions.

Blissful
Activity Score 142
Best ever!
spacecadetglow's picture

this is one of the best i have seen that actually does that:

http://adsoftheworld.com/media/ambient/nedbank_power_to_the_people

spacecadetglow
Activity Score 245
Graphic Designer
chayie's picture

Effective, 100%.

chayie
Activity Score 75
ad-india advertisers, Kerala
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