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Beer Ring

Campaign
Agency Network: 
Published/Aired: 
May 2011
Surfrider Foundation:  Beer Ring

Description

Print advertisement created by Leo Burnett, Australia for Surfrider Foundation, within the category: Public Interest, NGO.

Caption

Our oceans aren't the only ones in danger.
Make a difference.
Join surfrider.org.au

Advertising Agency: Leo Burnett, Sydney, Australia
Executive Creative Director: Andy Dilallo
Creative Director: Mark Harricks
Art Director: Brendan Donnelly
Copywriter: Guy Futcher
Retoucher: Cream
Photographer: Adam Taylor
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Highest Rated

Javier Noregar's picture

Concept is good

Javier Noregar
Activity Score 12
Copywriter
pieman's picture

god

pieman
Activity Score 5
Creative Director at egypt
MaximeGK's picture

Too abstract. I don't understand if they are trying to say that surfers can get caught in plastic or if pollution is overall bad. Un-corrolated call for action. On the artistic side, well done for the obscure setting.

MaximeGK
Activity Score 78
abdeLooK's picture

creepy..

abdeLooK
Activity Score 250
Graphic Designer at Lyon, France
aazadkhayal's picture

heres feel of horrror ocean room

aazadkhayal
Activity Score 2
Other at art studio
Church Money's picture

I feel very uncomfortable viewing these ads. I guess that's the point. Hmm...

Church Money
Activity Score 76
Art Director
arke1's picture

I think they're quite effective and moving.

arke1
Activity Score 235
Art Director |

http://www.arke1.com.au

ace85le's picture

Why are only surfers suffer from trash? Shouldnt it be everybody? The message is somehow confusing.

ace85le
Activity Score 3935
Marketing Manager |

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Brand Design | Logo Design | Brochure Design | Website Design | Branding Packages

Ron Burgundy's picture

seems pretty forced

Ron Burgundy
Activity Score 1630
Art Director at Southern California
MidasTouch's picture

Bof. The concept is good but I couldn't get it at first.

MidasTouch
Activity Score 1024

//usevertising v.s badvertising//
C'est une question de vie ou de mort.

luispiter's picture

interesante

luispiter
Activity Score 2756
comunication
Manoma's picture

Agree with Maxime...
the pollution in water is confusing for the message,
is the danger in the beer or in the plastics bags ?

However, the Art direction is ok...

Manoma
Activity Score 1108
Copywriter
dthlb72's picture

Is it pollution or death? A little too far to understand. Anyway, very disturbing.

dthlb72
Activity Score 545
Art Director, ADK Malaysia
Javier Noregar's picture

Concept is good

Javier Noregar
Activity Score 12
Copywriter
Marko Gucunski's picture

Now, i am scared of surfrider.

Marko Gucunski
Activity Score 31
Art Director at Freelancer
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