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Published/Aired: 
March 2014
Surfers Against Sewage Print Ad -  Serpent

Description

Caption

This year the ocean's biggest killer will be the rubbish you leave behind. Help us protect our precious coastlines, marine animals and seabirds and join a SAS beach clean near you.

Advertising Agency: H&J, London, UK
Creatives: Stuart Jackson, Gareth Hopkins
Photographer / Retoucher: Martin Brent
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morse's picture
morse
Activity Score 18087
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

fakeandgay's picture

yep! so done

fakeandgay
Activity Score 147
General Manager |

Keep calm and get a Pencil! or a Lion!

mrMagic's picture

It's not really copied. The topic is same but I wouldn't say that they are ripoffs.

mrMagic
Activity Score 798
Graphic Designer at RES Group
kleenex's picture

cool looking concepts.

kleenex
Activity Score 52674
Web Designer/Developer
That guy from the office's picture
That guy from t...
Activity Score 266
Copywriter at Freelance
mcBeth's picture

Brilliant concept, beautifully done, brilliant cause, Jeeez what's not to like here!

mcBeth
Activity Score 90
Creative Director
That guy from the office's picture

That is has been done so many times and in way less forced ways.

That guy from t...
Activity Score 266
Copywriter at Freelance
chisholm's picture

Haters gonna hate I guess. I say respect to the team for a skilled and highly original campaign. It must be working, I just pledged to refuse carrier bags at the stores!

chisholm
Activity Score 137
Art Director
Marcao's picture

Are you sure you aren't part of the team behind this? This concept is nothing original and has been done to death.

Marcao
Activity Score 3029
Copywriter at DDB Group Asia Pacific
Marcao's picture

Art director please take note: your body copy is not kerned nicely. And to the writer: it's "an" before SAS.

Marcao
Activity Score 3029
Copywriter at DDB Group Asia Pacific
gareth_hopkins's picture

Cheers for the comments all. This was something that came about with some photography captured by a friend of ours during a diving holiday. We hadn't seen the reference shared but yes, there are similarities. Our brief was pretty simple: dramatise the threat posed by single use plastic bags to marine life. We like to think we brought this to life effectively.

@Marcao Always welcome feedback. Can assure you @Chisholm isn't part of the team (thanks for your comments though @Chisholm and for taking the pledge).

gareth_hopkins
Activity Score 2
Copywriter at www.hopkinsandjackson.com
chisholm's picture

Just revisiting this, the 5p bag charge is now a reality and these are still great ads.

chisholm
Activity Score 137
Art Director
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