Fence

Campaign
Agency Network: 
Published/Aired: 
November 2009
Superette:  Fence

Description

Print advertisement created by DDB, New Zealand for Superette, within the category: Fashion.

Caption

Be caught dead in it.

Advertising Agency: DDB New Zealand
Executive Creative Director: Toby Talbot
Creative Director: Adam Kanzer
Art Director: James Conner
Photographer: Charles Howells
Copywriter: Christie Cooper
Account Director: Jenny Travers
Account Executive: Mikey Richardson
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Guest's picture

horrible !!

Guest
luckyzebra's picture

kinda sick... but i like it!

luckyzebra
Activity Score 93
jackmancer2017's picture

it's just great as a concept and visualisation, I loooove it ;p

but i really wonder if this will lead to sales ;p

btw, how do you get clients to approve this? damn..

jackmancer2017
Guest's picture

i don't think that a clothing brand want to see their product pierced

Guest
mikeelrapido's picture

???? OMG, that's hardcore..

mikeelrapido
Activity Score 1929
Copywriter at Evo S.C. |

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silvi's picture

Open mind clients. I love it.

silvi
Activity Score 4170
Copywriter
J Designer's picture

This dose not make me want to buy there clothes.
And I'm from New Zealand - and it is a very small place - if these ad's were real they would have made it onto the news by now...so I think these are fakes.

J Designer
Activity Score 2420
Graphic Designer at Click Clack
Guest's picture

Was she sacrificed or something?

Guest
AmOgodzzz's picture

Really, a pun? Lazy. I'm sure an ad of a dead girl impaled on a fence would totally make others want to shop there. Gross.

AmOgodzzz
Activity Score 824
Copywriter at School of Visual Arts
Guest's picture

Hey J Designer. I work at DDB. These ads only started running at the weekend so calm down. You'll see them as street posters everywhere and in the Herald Viva and outside 277 in Newmarket as billboards. They ain't fake and the client is stoked!

Guest
J Designer's picture

Oh awesome, glad there not fakes. And I should say I like the photography and editing. But the idea is too morbid for my taste...but that’s not to say that their target audience won’t like it.

J Designer
Activity Score 2420
Graphic Designer at Click Clack
Guest's picture

How is this a pun AmOgodzz?

A pun uses a word or sentence that sounds similar or the same but has a different meaning. Not sure how that is relevant but maybe you know more about puns than the rest of us...

I think it's great by the way.

Guest
rolling.stone's picture

nice photography

rolling.stone
Activity Score 2739
Copywriter at Delhi , India |

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~ Quite obviously, I have gathered no moss ! ~

frcxshw's picture

Pretty cool morbid and dark series. I guess dead is the new black.

frcxshw
Activity Score 87
USA
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