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Have Heart's picture

Lovely art-direction, but I'm not sure if the idea is surprising enough.

Have Heart
Activity Score 922
Art Director
dadada's picture

done and done and done and re and re and redone !!

dadada
Activity Score 1720
Art Director |

Everybody is creative, be yourself.

Schizzy's picture

Hadn't WMF done this already?

Schizzy
Activity Score 203
Copywriter
Rabubi's picture

Yes, very pretty but hellova done. And I'm not so convincd that it's such a great concept anyway.

Rabubi
Activity Score 560
Copywriter
greycells1's picture

recycling ads.
nice art direction though.

greycells1
Activity Score 82
Copywriter
popdistortion's picture

A classic. Weird that they couldn't come up with anything new. Ah well, guess it's better if WMF copies its own ads.

popdistortion
Activity Score 1592
enzo.doc's picture

good for coloribus

enzo.doc
Activity Score 73
Copywriter
hakunamatata's picture

It's true, it's recycling, but I think that the art direction is perfect and it works with the product it sells.

hakunamatata
Activity Score 30
Graphic Designer
mehulzolapura's picture

done so many times

mehulzolapura
Activity Score 35
Art Director |

Mehul Zolapura

atulspande's picture

barandons sharp hook ads were too good compare to this. it looks forced

atulspande
Activity Score 180
Art Director
ellehcimeo's picture

i want steak now.

ellehcimeo
Activity Score 3376
Art Director
Davosk's picture

there's got to be a new way to communicate sharp knives. so bloody boring.

Davosk
Activity Score 4811
Art Director
Dick Huges's picture

Congratulations!!! You are the person #129 to do an ad with a knife that is so sharp that can cut even wood. You win 4 internets.

Dick Huges
Activity Score 937
Copywriter
ellehcimeo's picture

hey. I want to win some internets too. can you award me some internets?

ellehcimeo
Activity Score 3376
Art Director
Dick Huges's picture

Internets are a really unique and exclusive award. You must provide some evidence of your outstanding work to deserve the internets.

Dick Huges
Activity Score 937
Copywriter
ellehcimeo's picture

i'll get to work on something special for these awards real soon!

ellehcimeo
Activity Score 3376
Art Director
alekvf's picture

The more I see ideas like this, it makes me wonder... wouldn't the blades just be too sharp then???? Why would i want to have a knife that cuts through my expensive granite counter-tops and my veggies. I think the benefit demonstrated is a bit twisted and confusing. any thoughts?

alekvf
Activity Score 22
Art Director
Skor's picture

exaggeration would be a better word.

I personally have never used a WMF, but I doubt that it will actually slice through a slab of wood clean.

Twisted, sure..

Confusing.. Dont think so.. pretty direct to me..Our knife is so sharp, it could cut through anything.

Skor
Activity Score 208
Copywriter
slim's picture

The original WMF ads were great, won gold i think. But this, the follow-up campaign, needed to either approach it slightly differently or push it even further, rather than just changing the location and props. To push it further, for example, they could have had the knife go through not just the steak and the chopping board but the bench as well. Just a handle poking out of the cupboard. Well, it's just a thought anyway...

slim
Activity Score 1047
Copywriter
SandMan69's picture

How about on a billboard that's cut in half? or if you look at the ad it cut's you in half? or just throw the knives out the window and they be so sharp that they cut through the earth and the planet turns into TWO planets. Earth Prime and Crappy Earth. Earth prime has cable but all the internet porn in Crappy Earth. Where would you like to live?

SandMan69
Activity Score 3890
Art Director |

Doin' it for the points

slim's picture

We know which planet you'd be exiled to.

slim
Activity Score 1047
Copywriter
SandMan69's picture

The porn planet!

Why'd you have to start exiling people? huh? that's uncool dude. Everyone should get to CHOOSE which earth they move to. Some folk (like me) Will want as much internet porn as they can handle, whereas you will want to stay close to the basic cable to slap one off to The Red Shoe Diaries

I bet you wanted to say something like "the Poo planet", but that's ok, you're just sour.

SandMan69
Activity Score 3890
Art Director |

Doin' it for the points

Javi Ending's picture

Can they tear through flesh and bone like that too? Be careful using these knives

Javi Ending
Activity Score 130
Copywriter
R®'s picture

i donno about this one... i mean it's a bit cartoonish no??
anyways, i think best knife ad ever is the one with the transparent slices of fruits on a wooden board.. the line : precision cutting or smthn...
now that's a wow..

Activity Score 115
Art Director |

Same shit, diff day..

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