Steak
Description
Sharper than you think. The WMF Grand Gourmet knife with Damasteel blade.
Creative Directors: Anke WInschewski, Vappu Singer
Copywriter: Daniela Schubert
Art Director: Jan Blumentritt
Lovely art-direction, but I'm not sure if the idea is surprising enough.
pppprrrr...
http://mapage.noos.fr/joelapompe2/assets/couteaucoupe2005.jpg
http://mapage.noos.fr/joelapompe2/assets/couteaucoupe2005_2.jpg
http://mapage.noos.fr/joelapompe2/assets/couteauxxx2003.jpg
http://mapage.noos.fr/joelapompe2/assets/couteauxxx2005.jpg
http://mapage.noos.fr/joelapompe2/assets/couteaucarotte2000.jpg
http://mapage.noos.fr/joelapompe2/assets/couteaucarotte2005.jpg
done and done and done and re and re and redone !!
Everybody is creative, be yourself.
Yes, very pretty but hellova done. And I'm not so convincd that it's such a great concept anyway.
A classic. Weird that they couldn't come up with anything new. Ah well, guess it's better if WMF copies its own ads.
It's true, it's recycling, but I think that the art direction is perfect and it works with the product it sells.
barandons sharp hook ads were too good compare to this. it looks forced
there's got to be a new way to communicate sharp knives. so bloody boring.
Congratulations!!! You are the person #129 to do an ad with a knife that is so sharp that can cut even wood. You win 4 internets.
hey. I want to win some internets too. can you award me some internets?
Internets are a really unique and exclusive award. You must provide some evidence of your outstanding work to deserve the internets.
i'll get to work on something special for these awards real soon!
The more I see ideas like this, it makes me wonder... wouldn't the blades just be too sharp then???? Why would i want to have a knife that cuts through my expensive granite counter-tops and my veggies. I think the benefit demonstrated is a bit twisted and confusing. any thoughts?
exaggeration would be a better word.
I personally have never used a WMF, but I doubt that it will actually slice through a slab of wood clean.
Twisted, sure..
Confusing.. Dont think so.. pretty direct to me..Our knife is so sharp, it could cut through anything.
The original WMF ads were great, won gold i think. But this, the follow-up campaign, needed to either approach it slightly differently or push it even further, rather than just changing the location and props. To push it further, for example, they could have had the knife go through not just the steak and the chopping board but the bench as well. Just a handle poking out of the cupboard. Well, it's just a thought anyway...
How about on a billboard that's cut in half? or if you look at the ad it cut's you in half? or just throw the knives out the window and they be so sharp that they cut through the earth and the planet turns into TWO planets. Earth Prime and Crappy Earth. Earth prime has cable but all the internet porn in Crappy Earth. Where would you like to live?
Doin' it for the points
The porn planet!
Why'd you have to start exiling people? huh? that's uncool dude. Everyone should get to CHOOSE which earth they move to. Some folk (like me) Will want as much internet porn as they can handle, whereas you will want to stay close to the basic cable to slap one off to The Red Shoe Diaries
I bet you wanted to say something like "the Poo planet", but that's ok, you're just sour.
Doin' it for the points
Can they tear through flesh and bone like that too? Be careful using these knives
i donno about this one... i mean it's a bit cartoonish no??
anyways, i think best knife ad ever is the one with the transparent slices of fruits on a wooden board.. the line : precision cutting or smthn...
now that's a wow..
Same shit, diff day..
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