Agency: DDB


Brief: Raise awareness about the benefits of extended health coverage.
While we often think about the things that we can do to prevent illness like watching our diet, exercising and avoiding the spread of germs, we don’t always consider the importance of having health insurance. At the peak of flu season, Pacific Blue Cross gave shoppers a place to cleanse their hands with a helpful reminder to look after their health.
Associate art director Daryl Gardiner

This professional campaign titled 'Sanitizer' was published in Canada in November, 2009. It was created for the brand: BlueCross, by ad agency: DDB. This Ambient medium campaign is related to the Health industry and contains 1 media asset. It was submitted over 14 years ago.


Advertising Agency: DDB Vancouver, Canada
Creative Directors: Dean Lee, Cosmo Campbell
Art Director: Daryl Gardiner
Copywriter: Jeff Galbraith
Producer: Amanda Dring
Account management: Brett MacFarlane, Marie-Carmen Abesamis
Media Agency: OMD Vancouver

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