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k-rocka's picture

Why would anyone want their product associated with global warming/pollution?

k-rocka
Activity Score 426
Graphic Designer
ketjans's picture

OH... ¡TOING!

ketjans
Activity Score 2
Copywriter
jonathanrioux's picture

The idea has already been used by Diesel Clothing with their "Global Warming Ready Campaign". Companies that are using a topic like global warming are doing it because it is the most sensitive topic in the news right now. People are very sensible toward this topic and it is effective to capture attention and also to be remembered. I agree, it is not so good for the brand image, but for brand awareness, it could be a useful tool.

jonathanrioux
Activity Score 84
Marketing Manager
Bigbird's picture

i doubt anyone would want their brand to be remembere like this. I don't know who came up with this and i don't wanna know who approved it.

Bigbird
Activity Score 112
Art Director |

Word2BigBird

JDizzle's picture

Spreads so much heat you'll melt polar ice and put N.Y. under water?

Why don't you say "Spreads so much heat your house will catch on fire and burn to the ground"?

You're not taking the sensitivites of Global Warming into play here.

Any one have a reference to the Diesel ads "Global Warming Ready"? At least they addressed
the issue instead of being cheeky with it.

JDizzle
Activity Score 14
Client Servicing
ivan's picture

The irony is that by using a heater you're contributing to global warming, not because of the heat it emits, but because it uses electricity, which is produced by burning fossil fuels in power plants.

ivan
Creative Director at Ads of the World
mrtalented's picture

couldn't agree more. maybe the creative team should get to see 'an inconvenient truth'.

mrtalented
Activity Score 2169
Creative Director
Spanky's picture

to be fair, nyc under 200 feet of water is probably seen as a good thing in chile right now. not to mention the rest of the world.

Spanky
Activity Score 4781
Other
PaulyG_fill in the blank's picture

that's a terrible comment, and I doubt anyone would agree with you. I don't agree with a lot of American decisions lately, but I certainly don't wish death on 9 million people.

PaulyG_fill in ...
Activity Score 1148
Copywriter
ivan's picture

The sea will rise slowly. It will not kill many, but will make them poor and homeless.

ivan
Creative Director at Ads of the World
Spanky's picture

exactly

Spanky
Activity Score 4781
Other
PaulyG_fill in the blank's picture

ha, you say 'exactly' like you've proven some point or something. So they wouldn't die, there'd just be 9 million men, women and children homeless? Well, when you put it that way...

PaulyG_fill in ...
Activity Score 1148
Copywriter
Spanky's picture

i say exactly because that's what i meant. no, i don't think chileans want to see a few million people die. but i do think they hate america at the moment. as does the better part of the world.

Spanky
Activity Score 4781
Other
A. J. SMITH's picture

The 'better' part of the world? Is that a figure of speech or are you getting at something?

I'm a Scotsman, not and America, but don't get you're meaning?

Explain?

-----------------------------
It's only an ad.

A. J. SMITH
Activity Score 2818
PaulyG_fill in the blank's picture

Yea I'm not American either, just a very close neighbour, but this guy has no idea what point he is trying to make. He made a very stupid comment and now he's just trying to pull his head above water. No pun intended.

PaulyG_fill in ...
Activity Score 1148
Copywriter
Spanky's picture

i would call you stupid. but i believe your problem is ignorance. many parts of the world don't like america. chile in particular. and i'm not just referring to the war in iraq. though, that plays no small part. america helped assassinate their democratically elected leader once upon a time. as a result, chileans tend to be rather anti-american. now, do you have anything intelligent to say? didn't think so. but thanks for sharing all the same.

Spanky
Activity Score 4781
Other
Spanky's picture

better part of the world, means most of the world. as in most of the world has a negative opinion of america right now.

Spanky
Activity Score 4781
Other
PaulyG_fill in the blank's picture

listen meathead, you wanna go around spewing your hate-filled bullshit, go ahead - but don't be surprised when someone calls you on it. Now if you regret saying what you said, just say so, because your pathetic attempts to justify yourself are laughable. Of course lots of people are mad with the United States right now, me being one of them. But wishing death on New York city is extreme. A bunch of guys thought like you once and flew a couple planes into the world trade centres. Think about who and what you sound like before you open your mouth.

And don't respond with how terrible the United States is. I'm not from there, I don't care to hear why you don't like them.

PaulyG_fill in ...
Activity Score 1148
Copywriter
Spanky's picture

hey dipshit. read more. type less. i already told you i don't think chileans want to see a few million people dead. but as you should know by now, they hold a strong anti-american sentiment. and many would find some humor in a fictional catastrophic disaster. so feel free to admit you don't know shit about chile. or history in general.

and contrary to your asinine assumption, i'm not anti-american myself in the least. but i have lived all over the world. including south and central american. and i have a little better understanding of their sentiments. so like i said, unless you have anything intelligent to say, bugger off.

Spanky
Activity Score 4781
Other
PaulyG_fill in the blank's picture

Nobody cares that Chileans don't like the US. Get over it. You haven't justified yourself in the least. I was never arguing with you that Chileans don't like the US, so I don't know why you keep saying that. If you say they don't, then they don't. Nobody's arguing with you there. The problem is that you have no point.

PaulyG_fill in ...
Activity Score 1148
Copywriter
Spanky's picture

the problem is you're an idiot. it's a chilean ad run in chile. some people objected to it based on it showing a catastrophic disaster. i simply pointed out that given their strong anti-american sentiment, seeing nyc under 200 feet of water wasn't necessarily a bad thing. from there, you proceeded to demonstrate your complete lack of understanding of their history and culture. congrats.

Spanky
Activity Score 4781
Other
PaulyG_fill in the blank's picture

It's all so very sad. you have my pity.

PaulyG_fill in ...
Activity Score 1148
Copywriter
Spanky's picture

self-righteous ignorance suits you. keep up the good work.

Spanky
Activity Score 4781
Other
PaulyG_fill in the blank's picture

i was never being ignorant. I'm not sure you know the meaning of the word. If you say chileans hate america, I believe you. Where's the ignorance?

PaulyG_fill in ...
Activity Score 1148
Copywriter
Spanky's picture

if you were aware just how much chileans do hate america (and i seriously doubt you were) then your posts would be best described as stupidity. their sentiments of the united states rival those of middle eastern countries. the us helped assassinate a democratically elected leader and bring a psychopathic dictator to power. this lead to the deaths of thousands of innocent people. and a loss of freedom. so again, if you were aware of this, as you would have us believe, you would be exceedingly stupid not to realize that an anti-american image would have some appeal to many chileans. by the way, i fully expect this to fly completely over your head. but your feeble insults are welcome all the same. cheers.

Spanky
Activity Score 4781
Other
PaulyG_fill in the blank's picture

again, why do you keep trying to prove to me how much chileans hate americans? I get it man. enough already. And sorry that I don't know the entire history of chile. I'm sure you know everything about Canada.

PaulyG_fill in ...
Activity Score 1148
Copywriter
Spanky's picture

stupidity and poor reading comprehension skills. you've got it all going for you. you're the best.

Spanky
Activity Score 4781
Other
PaulyG_fill in the blank's picture

I understood everything you wrote. America has been terrible to your country. I get it. you need a hug?

PaulyG_fill in ...
Activity Score 1148
Copywriter
Spanky's picture

chile's not my country, you dolt. if you had the intelligence, not to mention the reading skills, of a two year old you would know that. but thank you again for the mindless drivel. you've made my day.

Spanky
Activity Score 4781
Other
PaulyG_fill in the blank's picture

how should i know you're not from chile?

PaulyG_fill in ...
Activity Score 1148
Copywriter
Spanky's picture

the fact that i'm talking about chileans in third person should be your first clue. the fact that i'm not anti-american should be your second. and if all else fails, the fact that every assumption you've made has been wrong should tell you something. then again, the fact that you're an idiot explains a lot.

Spanky
Activity Score 4781
Other
PaulyG_fill in the blank's picture

I'm from Canada. If I refer to Canadians in the third person, that doesn't make me any less Canadian. but nice try. I'll give you that - you're very good at trying. A for effort. I'm leaving work now. Try and have a good weekend.

PaulyG_fill in ...
Activity Score 1148
Copywriter
Spanky's picture

you've made a very convincing argument. you assumed i was chilean. you were wrong. you assumed i hate america. you were wrong. you assumed i support terrorism. you were wrong. on top of that, when you edited your comment, you admitted your ignorance of chilean history and culture. in effect, you admitted you were wrong. you're just too stupid to know it. have a nice weekend, wanker.

Spanky
Activity Score 4781
Other
PaulyG_fill in the blank's picture

Alright. This has been quite silly. It's Monday. New Week. I'm calling a truce.

PaulyG_fill in ...
Activity Score 1148
Copywriter
A. J. SMITH's picture

How on earth can you think thats a good thing?

Why you would say that?

A. J. SMITH
Activity Score 2818
JDizzle's picture

Hmmm... Not exactly sure how that's fair?

JDizzle
Activity Score 14
Client Servicing
EL TRUCHO SALVAJE's picture

POR FIN ALGO BUENO DE CHILE
SALUDOS CABROS

EL TRUCHO SALVAJE
Activity Score 40
Art Director
El hígado's picture

NO ME PARECE PARA NADA BUENO...HASTA AHORA LOS CHILENOS MANDAN POR MANDAR NOMÁS...COMO LA PORQUERÍA DE NIKE CARACOL Y TORTUGA, ETC, ETC,ETC...PARECEN AVISOS DE PRIMER GRADO EN LA UNIVERSIDAD...YA NO MANDEN POR MANDAR!!!!!

El hígado
Activity Score 16
Other
San Pateste's picture

no se a que marca le gustaría involucrarse con el calentamiento global, si la vemos por otro lado esta bien, la estufa calienta tanto que derrite los polos.
En fin, bonita gráfica, pésima relación con la marca.
VAMOS CHILE, QUE ALGUIEN SUBA ALGO BUENO!!!
Leo Burnett y McCann chile están dejando a la publicidad Chilena como las weas, ponganse las pilitas.

San Pateste
Activity Score 139
Copywriter
JDizzle's picture

Sorry to keep harping on this... But why is it good El Trucho?

JDizzle
Activity Score 14
Client Servicing
franksandres's picture

Why NY if they´re from chile?

franksandres
Activity Score 172
Creative Director at Ogilvy & Mather
Rusio's picture

I think they had to show something that everybody knows.
Sure, the could have used a chilean monument or building or statues.
But how many people know chilean monuments, buildings or statues.
Thats why NY.

Rusio
Activity Score 326
Copywriter
El hígado's picture

A TODOS LOS CHILENOS...YA PUEDEN DEJAR DE MANDAR PURO TRUCHO?, QUE APARTE YA MANDAN POR MANDAR, PORQUE LA MAYORIA DE ÉSTAS SON PÉSIMAS!

El hígado
Activity Score 16
Other
Rusio's picture

El Higado:
Por que no te preocupas de hacer un buen o mal comentario de la grafica y nada mas.
No te la tomes con los chilenos. Si mandan trucho es problema de ellos, no de vos.

Rusio
Activity Score 326
Copywriter
Saltsea's picture

C'mon, be a little bit more easy...this is not bad at all.

Saltsea
Activity Score 319
Creative Director
AndresBotero's picture

Es un concepto demasiado basico, demasiado obvio, falto "quemar neurona" un poco mas....

AndresBotero
Activity Score 78
Creative Director
franksandres's picture

protectthechilean.org

franksandres
Activity Score 172
Creative Director at Ogilvy & Mather
lchiesi's picture

Hmm, wait.

I'm Chilean, and i'll post in english hoping that everybody gets this.

I personally don't like this ad because of the same reason everyone else has spoke out before. Ok, the product benefit is REALLY POWERFULL, but it speaks crap about the brand.

I also feel that this Chilean ad, like the Nike ones from McCann Erickson maybe shouldn't be here, but I feel the same about lots of other campaigns from other parts of the world. And I think it's necessary for those who don't know what's a good or a bad ad, to start building up that "critic sense".

Now, my question is...
Why the f**k are we Chileans being so harsh and unrespectfull with our own colegues? Or worse, i don't know why Peruvians are speaking crap about us, cuz i've never really seen a Mind Blowing campaign from peru lately.

That's all.
Respect guys...

PD: Chaqueteros de mierda.

lchiesi
Activity Score 126
Copywriter
Punch's picture

Opaaaaaaaaaaaaaaaaaaaaa!!!

Comenzaste bien, fuiste diplomático y terminaste convirtiendote en lo que criticas.

No importa la nacionalidad, ni el idioma.

Lo que aquí importa es si estas ideas aportan o no aportan.

Lo cierto es que de un tiempo a esta parte aparecen muchos avisos chilenos que tienen más pinta de truchos, pero muy mal enfocados. Y la verdad siempre se hace notar. Te guste o no te guste.

Tengo varios amigos chilenos, buenos amigos, y el tema de la rivalidad entre nosotros los peruanos y chilenos, sólo existe entre los pobres de mente. Si nunca viste una campaña que te volara la cabeza de Perú, me parece que deberías informarte un poco más.

Otra cosa más: "Aquí también se opina en español". No sientas temor muchacho.

Punch
Activity Score 610
Creative Director |

"no silencies lo que no sabes expresar".

sakibafridi's picture

I love the globalness of this forum, or any forum on AOTW for that matter, however I have one issue. CAN WE ALL PLEASE POST IN ENGLISH? I would hate to miss the comments (and the jokes) because I didn't understand them. As we are all looking at work done in english, perhaps posting in english would be good too. Or, if you really want to post in your native language, that's fine; but at least translate that into english as well so the rest of us can understand. Thanks for understanding guys.

sakibafridi
Activity Score 167
Art Director |

------
http://www.sakibafridi.com

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