Droga5 Dublin, part of Accenture Song, unveils AIB's campaign for its new financial planning services, spanning pensions, investments, and life insurance. The initiative seeks to redefine perceptions of financial planning by emphasizing the enduring importance of cherished elements in life. AIB's "For the life you're after" campaign, led by Droga5 Dublin, showcases relatable futures, portraying friends navigating life stages while savoring meaningful moments. This marks AIB's inaugural campaign under its new brand positioning, resonating with evolving customer perspectives on success and life. The comprehensive rollout includes TV, social, content partnerships, cinema, digital audio, outdoor, and a collaboration with DAA.
This professional campaign titled 'Financial Planning' was published in Ireland in November, 2023. It was created for the brand: AIB, by ad agency: Droga5. This Integrated medium campaign is related to the Insurance industry and contains 1 media asset. It was submitted 18 days ago.