Back-to-campus

Campaign
Agency Network: 
Published/Aired: 
August 2010
St. Mary's College:  Back-to-campus

Description

Campaign for a hugely successful anti-ragging drive among college students with a Hindi play on words that say "If you rag someone, you're going in (to jail, of course)".

Art Directors: Sudhakar E.

Print advertisement created by JWT, India for St. Mary's College, within the category: Education.

Caption

Presenting the back-to-campus range.

Advertising Agency: JWT Mindset, Hyderabad, India
Copywriters: Jitendra B. Lulla, Mark Samuel
Creative Director: Mark Samuel
Photographer: Satya Prabhu
Log in to post comments
Guest's picture

Great idea and excellent execution. I loved it!!!!

Guest
Guest's picture

Super!!

Guest
Guest's picture

Looks interesting, but I'm missing the idea here. What's ragging?

Guest
Guest's picture

The idea loses effect when being dragged out over an entire campaign

Guest
Guest's picture

Yuck.

Guest
Girlfireice's picture

Yawn

Girlfireice
Activity Score 252
Copywriter at Trainee
Advertisement
Featured Content

Latest Collections

Advertisement