Tailor-made bikes, Citybike

Campaign
Agency Network: 
Published/Aired: 
May 2011
SPW:  Tailor-made bikes, Citybike

Description

Print advertisement created by Y&R, Switzerland for SPW, within the category: Automotive.

Advertising Agency: Advico Young & Rubicam, Zurich, Switzerland
Creative Director: Thomas Schöb
Art Director: Lukas Wietlisbach
Copywriter: Andy Lusti
Photographer: Raphaela Pichler
Retouching: AschmannKlauser
Log in to post comments
CuriousPencil's picture

"There is no bike."

CuriousPencil
Activity Score 4167
Copywriter
Reality Check's picture

The concept here holds more promise than the visual interpretation.

Reality Check
Activity Score 2487
Bob.C's picture

I know what it's meant to say, but sorry it currently says an odd man clearly holding some wheels

Bob.C
Activity Score 1149
Copywriter at Convince Ltd |

= http://we-convince.com/ =

SF's picture

is he stuck to the wheels?

SF
Activity Score 126
Art Director
SF's picture

is he stuck to the wheels?

SF
Activity Score 126
Art Director
Glut's picture

just wheels, and they look kind uncomfortable also.

Glut
Activity Score 3907
Public Relations at Glut. Ideas Boutique.
Advertisement
Featured Content

Latest Collections

Advertisement