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Cockroach

Campaign
Agency Network: 
Published/Aired: 
March 2015

Description

Print advertisement created by TBWA, Angola for Spritex, within the category: House, Garden.

Caption

Being a cockroach doesn't pay off.

Advertising Agency: TBWA, Luanda, Angola
Creative Director: Diogo Peixoto, Miguel Reis
Art Director: Joao Martins
Copywriter: Sara Sezifredo
Illustrator: Carlos Antunes
Account Manager: Joana Miranda
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shmoobuster311's picture

Is the point of the ads that bugs can't hide from the spray? If it is, arts great on the cockroach and the fly. Not so much on the mosquito one. The copy doesn't gel though, it would work better with copy along the lines of, "there's no hiding or camoflauge from this spray"

shmoobuster311
Activity Score 244
Copywriter
maper's picture

Agreed - the copy throws it off. Has to be like "Pests can't hide"

maper
Activity Score 208
Copywriter at Circul8
Ogilvi Himself's picture

Its not about hiding. There is no point of being a cockroach anymore. It doesnt pay off.

Ogilvi Himself
Activity Score 479
Copywriter |

Молчать и слушать!

Hammad S's picture

Anymore? When was there a point? We're not going into an evolutionary topic here..
Looking at the prints, I understand the perspective of trying to take on another "job"….but then how is the product involved?

Hammad S
Activity Score 484
Jérémy Agazzi's picture

it already exists.

Jérémy Agazzi
Activity Score 8
halaby87's picture

The best from the rest

halaby87
Activity Score 10392
fauxjebus's picture

Same idea was on the cover of Archive's top 200 illustrators a couple years ago. http://rethinkcanada.com/app/uploads/2015/02/Orkin_PRI_12_Warpaint_1_1...

fauxjebus
Activity Score 500
Art Director at WAX
underscores's picture

nothing new here and horrible art direction.

underscores
Activity Score 335
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