Description
Print advertisement created by G2, Ukraine for Sportlife, within the category: Recreation, Leisure.
Water fits you
Creative Director: Andrew Ushakov
Art Directors: Andrew Ushakov, Konstantin Sen
Copywriters: Andrew Ushakov, Yuri Kabasin
Account Director: Olesya Leshchenko
Agency Producer: Sergiy Gryga
Production house: Gvardiya Film Production House
Executive Producer: Oleg Koshevoy
Postproduction: Gvardiya Post
Art Director: Artem Pluzharov
Producer: Irina Gaidamaka
Project manager: Alina Danilova
Photoproduction: Mordererstudio
Photographer: Alexander Morderer
Stylist: Tatyana Roubliova
Draft design: Olesia Morskaya
Melhor do que espelho!
Actually, it's the other way round. Water makes things look bigger than usual.
Yeah... and you work your creativity with logic. And Adele can't set fire to the rain blah blah
Well, even a metaphor has to be based on some kind of logic.
Like the idea as well as execution. Simple and effective. Copy could have been better.
shahid
my god! i don't want to be the above model! it's really depressing :)
Hey Ukraine, did you get inspired by this?
http://www.coloribus.com/adsarchive/outdoor/7-up-straw-7283155/
It is nice because it says a lot. Of course it is a little bit confusing because of the fat man above the fold and the tiny below it :)
i beliv bcuz itz a sports ad, dey r referring to swimming as a sport dat wud kip u trim n fit. yea, i guess the copy cudv bin better.
it isnt about d logic of things looking bigger under water
The copy does let it down, otherwise it's not a bad ad, people will like it and get it.
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