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January 2008
South African National Parks:  Ashtray
South African National Parks Print Ad -  Ashtray

Description

Print advertisement created by BBDO, South Africa for South African National Parks, within the category: Recreation, Leisure.

Caption

It's a mountain. Not an ashtray. Report fires. Call 107.

Advertising Agency: BBDO Cape Town, South Africa
Creative Director: Ivan Johnson
Art Director: Eloise Coetzee
Copywriter: Kyle Cockeran
Photographer: Barry White
Deputy Creative Directors: Kyle Cockeran
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Highest Rated

Bundy Agency's picture

Does the logo look like a bra to anyone else or is it just me

Bundy Agency
Activity Score 597
Art Director
Tincho's picture

"It's a mountain. Not an ashtray." ----> You are explaining the visual!
If it would be a good picture or idea, you shouldnt need to explain it.

Tincho
Activity Score 1093
Art Director
washiam's picture

ABSOLUTLY

washiam
Activity Score 443
Art Director
Bundy Agency's picture

Does the logo look like a bra to anyone else or is it just me

Bundy Agency
Activity Score 597
Art Director
Hiten86's picture

Agreed,
a good visual would speak for itself

Hiten86
Activity Score 72
Symbiosis Institute of Design |

Devil is in the details,
Lets keep it simple!

http://www.simplycircular.wordpress.com

pankajadsoftheworld's picture

nice idea, However this would be a very good for "Preserve Historical places" fort etc.

pankajadsoftheworld
Activity Score 433
Illustrator
troika02's picture

darn it, i thought the logo was a bra

troika02
Activity Score 212
Graphic Designer at Graphic Designer
alec eiffel's picture

its an ashtray man. change your medication.

alec eiffel
Activity Score 30
Copywriter at ddb&co
iT-iS-i's picture

Heh-heh, they definitely need to change their medication...

Add insult to injury then burn the candle at both ends.

iT-iS-i
Activity Score 1721
Copywriter |

:: Put your ears against the ground so i can walk over what you heard::

copywriter_n's picture

where's the mountain???

copywriter_n
Activity Score 52
Bangkok
everartz's picture

whats this all about??
--
Everartz

everartz
Activity Score 7613
Art Director |

| everartz |

j4son's picture

Table Mountain,Cape Town

j4son
Activity Score 266
Copywriter
simon.gross's picture

What mountain a what a? Thanks for playing. You'll go home with some great prizes.

simon.gross
Activity Score 541
Copywriter at Clemenger BBDO
j4son's picture

The thing is every year, people throw cigarette butts on the mountains hiking trails, which causes fires, I think that's the proposition. Also that's the shape of the mountain..one of the 7 wonders mate.wake up.

j4son
Activity Score 266
Copywriter
All ears's picture

The mountain is Cape town's Table mountain which caught a light when a British tourist tossed his but into the veld and started a fire. Very nice.

All ears
Activity Score 233
Copywriter, London
the pitts's picture

I'm British and it looks like an ash tray to me. Maybe that's the problem - Change the shape of the mountain and stop confusing us tourists.

the pitts
Activity Score 54
smarter
StPepper23's picture

It's an ashtray. Not a mountain. Do better artwork and ideas.

StPepper23
Activity Score 269
Copywriter
Ad_boy's picture

Is it undignified to comment on one's own agency's work? Well, here goes. I think the copyline is just right, tonally - as it was meant to be admonishing people who throw cigarette butts from their car windows as they speed along the mountain highway. I am also against "show and tell", but I don't think it is a problem in this case.

Ad_boy
Activity Score 103
Copywriter |

_______,
^ ^

Guest's picture

No. It's an ashtray.

Guest
Guest's picture

hahaah yeah I first saw a bra or penis XD
erm...I'm stuip or anyone else didn't get it?
not about the garbage in national parks

don't like it definitely.

Guest
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