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Dress

Campaign
Agency Network: 
Published/Aired: 
April 2011
Sony:  Dress
Sony Print Ad -  Dress

Also From This Campaign 3

Description

Print advertisement created by Saatchi & Saatchi, Australia for Sony, within the category: Electronics, Technology.

Caption

Some things in life need a little distance. Sony cybershot with sweep panorama.

Advertising Agency: Saatchi & Saatchi, Australia
Creative Director: Steve Back
Art Directors: Nils Eberhardt, Vince Lagana, Wassim Kanaan
Copywriters: Steve Jackson, Steve May
Photographer: Andreas Bommert
Retoucher: Mark Sterne
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jackmancer2017's picture

I'm like 'so'? Is that sufficient reason for me to buy this camera? No.

jackmancer2017
Activity Score 6992
Copywriter at Editor/Student
Reality Check's picture

Though it may not be flawless, it's pretty satisfying nonetheless.

Reality Check
Activity Score 2549
nerio's picture

it's a clever idea.. but I think this one would've worked better if it was at night in a queue for a club...

nerio
Activity Score 166
Web Designer/Developer
bakamono's picture

For some reason it reminds me of "Love needs distance" from http://www.youtube.com/watch?v=FrgWYl-NPK4

Hmmmmmmmmmmmm

bakamono
Activity Score 1002

because therefore it is

shahidali's picture

Ha ha ha....good one.

shahidali
Activity Score 4067
Dhaka, Bangladesh |

shahid

everartz's picture

at least they could've picked a better example because whats so impressive in 2 women looking at each other with jealousy attitude?

everartz
Activity Score 7613
Art Director |

| everartz |

nerio's picture

they are wearing the same dress... that's why I think it would work better if the setting was at night waiting to get into a club

nerio
Activity Score 166
Web Designer/Developer
advertising ninja's picture

this one is much better than the fairy tale. best of the 3.

advertising ninja
Activity Score 616
Art Director at brain, warsaw
mediaturge's picture

yes, better than the fairy tale one, but still it is not wow

mediaturge
Activity Score 142
Producer/Director at Media Art LLC
divertimento's picture

Women+Sun+Machine=it's a good job

divertimento
Activity Score 54
publicist
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