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U-turn

Campaign
Agency Network: 
Published/Aired: 
January 2015
Like
120
Views
7086
Smart:  U-turn

Description

Print advertisement created by BBDO, Germany for Smart, within the category: Automotive.

Advertising Agency: BBDO Berlin, Germany
Creative Director: Ricardo Wolff
Art Directors: Angelo Maia, Christian El Asmar
Copywriters: Ricardo Wolff, Manu Manceda
Photographer: David Breun
Creative Managing Directors: Jan Harbeck, David Mously
Chief Creative Officer: Wolfgang Schneider
Executive Creative Director: Ton Hollander
Client Service Director: Sebastian Schlosser
Account Manager: Lindsay Jönsson
Art Buying: Cathrin Barbe
Production company: Pflanz Prodcutionsservice
Post-Production: Janik Gensheimer
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Highest Rated

blisteringbarnacles's picture

What does the copy say?

blisteringbarnacles
Activity Score 289
T.'s picture

Absolutely brilliant. Had a hearty chuckle.

T.
Activity Score 1110

What's your ad telling the consumer?

CrackerJackFlash's picture

ha!

CrackerJackFlash
Activity Score 19599
Creative Director |

www.crackerjackflash.com

kleenex's picture

hahaha.

kleenex
Activity Score 58793
Web Designer/Developer
Noswadizzle's picture

great visual showcasing its precise and tight steering.

Noswadizzle
Activity Score 484

Noswadizzle

sacrilegend's picture

Brilliant.

sacrilegend
Activity Score 3394
Copywriter
adsome's picture

Ha! Love it. Like the Filter effect also.

adsome
Activity Score 35
blisteringbarnacles's picture

What does the copy say?

blisteringbarnacles
Activity Score 289
Noswadizzle's picture

Not sure, but the fact that the visual says it all shows how this bridges the language barrier gap.

Noswadizzle
Activity Score 484

Noswadizzle

grugee822's picture

huh?

grugee822
Activity Score 475
practical student |

pd

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