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Skoda Yeti

Agency Network: 
Published/Aired: 
January 2015
Skoda:  Skoda Yeti
Skoda Print Ad -  Skoda Yeti

Description

Print advertisement created by Leo Burnett, China for Skoda, within the category: Automotive.

Advertising Agency: Leo Burnett, Shanghai, China
Executive Creative Director: Chong Kin
Creative Directors: Danny Li , Darren Zhang
Art Directors: Danny Li, Yoyo Xu
Copywriters: Chong Kin, Lipeng Wei
Illustrator: Surachai Puthikulangkura
Client Service: Jacky Yang
Print Production: Jason Kong, Vivi Lu
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T.'s picture

Struggling to get it. Simply clever? Can't be that smart if your insides have been removed and the rest of you has been flattened and spread out on the floor. Or is Skoda admitting to playing a role in our planets' animal extinction list? Or is the vehicle not used by many people which makes a sighting of it rather rare?

T.
Activity Score 1110

What's your ad telling the consumer?

kurtberengeiger's picture

I have to agree that the use of endangered and extinct animals isn't so clever...

kurtberengeiger
Activity Score 7326
Copywriter
kleenex's picture

I pass.

kleenex
Activity Score 58657
Web Designer/Developer
dsklan's picture

this is fucking great illustration!!!!!!

dsklan
Activity Score 1926
Art Director at homeshop
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