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Clown

Campaign
Agency Network: 
Published/Aired: 
April 2008

Description

Print advertisement created by Road, Spain for Skoda, within the category: Automotive.

Caption

You'll never pass by it again.
Skoda Octavia with Satellite Navigation Colombos System.

Advertising Agency: ROAD Barcelona, Spain
Creative Directors: Emilio Lezaun, Xavier Solé
Photographer: Ramón Serrano
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Highest Rated

sumsum's picture

it's an interesting twist...

sumsum
Activity Score 613
copywriter
sumsum's picture

it's an interesting twist...

sumsum
Activity Score 613
copywriter
campass's picture

??

campass
Activity Score 120
FlyingDogs's picture

Me too!

-----------------------------------------
http://godwindmello.blogspot.com
http://www.flickr.com/photos/godwind

FlyingDogs
Activity Score 968
Copywriter
campass's picture

i'm lost something?

campass
Activity Score 120
Wordnerd's picture

?? indeed

Wordnerd
Activity Score 6692
Copywriter
Jet Propulsion Lab's picture

This execution makes the most sense in the campaign. And probably most appropriate and relevant to the audience. For people who need to get there on time, every time. Never missing their destination. (Starting to sound like a FedEx ad! But that's exactly the idea.)
I like the different visual problem-solution approach to this overly advertised product of late.

Jet Propulsion Lab
Activity Score 10679
Copywriter
but_why's picture

This idea is SO bad. There's absolutely no relevance to a clown, a mascot, a weirdly coloured dog, unless they're icons from the Sat Nav.

but_why
Activity Score 280
Watford
topawers's picture

Contrived.

topawers
Activity Score 139
Copywriter
Jet Propulsion Lab's picture

Oh. My. God!

I just read a couple of comments from the other two ads and realized that I was looking at this from a completely different angle!!

I thought the word "you" in the line was directed at the clown and not us, the audience. As in, you, Mister Birthday Paty Clown, will never again pass by another house and be late for that birthday party, like you've done so many times before (because you got lost on the way.)
When in fact, he's simply pointing at the house for "you" the audience, as a visual metaphor for the satellite navigation system. He's the neon sign that says "You're Here!"

Duh!

No wonder the other two didn't make much sense for me... Wow!!
Am I too stupid or too brilliant? ; D

Jet Propulsion Lab
Activity Score 10679
Copywriter
Wordnerd's picture

so the idea would have been the same, if they used a big arrow, pointing at the house? but an arrow was to lame, so the creatives thought of this?? thanks for getting it. so this system is for morons, not able to look for the right house, when they have already reached the right street.. THAT's brilliantly stupid for me ;)

Wordnerd
Activity Score 6692
Copywriter
Rog's picture

Great campaign <<< you are here.

Rog
Activity Score 6080
Copywriter |

>>>> That's not an ad. THIS is an ad.

capywriter's picture

I just think you are stupid, in a brilliant way...

Just kidding ;) It happened to me before, getting an ad all wrong and realizing it after reading other comments. Which is good...

capywriter
Activity Score 5512
Copywriter at Freelance
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