It's not always good to have other people's attention. Especially when those people are car thieves. This campaign demonstrates that, thanks to Sherlock's Antitheft Marking, the attention of thieves is diverted elsewhere. The thieves are personified by beams of light that automatically point to vehicles unmarked by Sherlock. They're inspecting them and getting ready to steal them.
Sometimes, it's good to stay in the shadows.
Print advertisement created by Bleublancrouge, Canada for Sherlock, within the category: Electronics, Technology.