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Stay in the Shadows, 3

Campaign
Agency Network: 
Published/Aired: 
January 2018
Sherlock: Stay in the Shadows, 3

Description

It's not always good to have other people's attention. Especially when those people are car thieves. This campaign demonstrates that, thanks to Sherlock's Antitheft Marking, the attention of thieves is diverted elsewhere. The thieves are personified by beams of light that automatically point to vehicles unmarked by Sherlock. They're inspecting them and getting ready to steal them.

Sometimes, it's good to stay in the shadows.

Print advertisement created by Bleublancrouge, Canada for Sherlock, within the category: Electronics, Technology.

Caption

Stay in the shadows. With our 52 marking points.

Advertising Agency: Bleublancrouge, Montreal, Canada
Creative Director: Jonathan Rouxel
Art Director: Antoine Dasseville
Copywriter: Simon Blaquière
Production House: Consulat
Photographer: Simon Duhamel
Producer: Martine Goyette
CGI / Retouching: Visual Box
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Highest Rated

kleenex's picture

Nope.

kleenex
Activity Score 58407
Web Designer/Developer
kleenex's picture

Nope.

kleenex
Activity Score 58407
Web Designer/Developer
orgafa_rio's picture

Brillant!

orgafa_rio
Activity Score 14
Ral's picture

I think the photos look very nice, but the message is confusing. A car that is in the shadows is much easier to break into than one that is well lit. And the lights/thieves connection is also pretty weak, imo. I didn't get why the lights were contorted that way until I read the description.

Ral
Activity Score 119
Copywriter at Newsun Advertising, Guangzhou China
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