Description
Print advertisement created by Jandl, Slovakia for Seat, within the category: Automotive.
Where mother love meets speed limits.
Seat Ibiza.
Scan QR code with your mobile device and discover all hidden features of Seat website.
Creative Director: Pavel Fuksa
Art Director: Pavel Gajdos
Copywriter: Jan Fajnor
Illustrator: Pavel Gajdos
This headline doesn't payoff the visual for me. Perhaps it's a translation thing? Please explain.
I don't know about QR codes, I've never seen anyone scan one in the streets
does it work? then, one of the bests QR i've never seen
Yes it works...here's a good article on HOW TO: Make Your QR Codes More Beautiful... http://mashable.com/2011/04/18/qr-code-design-tips
Maybe having the QR code be the main visual attraction might make it work more, but it's still a very ineffective call to action, and doesn't have any relevance to the headline.
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