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Jason

Campaign
Agency Network: 
Published/Aired: 
July 2009
Science World:  Jason

Description

Print advertisement created by Rethink, Canada for Science World, within the category: Education.

Caption

You see better when you’re scared.
Science World. We can explain.

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samee's picture

thats an interesting fact!! (THATS IF IT S TRUE!!)

samee
Activity Score 124
Promedia Advertising
gmint7's picture

that is true my friend.
many things occured when we are under pressure of extreme stress, it is called fight or flight reaction. In the event of those emergencies, our pupils enlarges, heart rate increases, muscle tenses. all so that to ensure survival.

gmint7
Activity Score 2675
Art Director at ad grad @ S Francisco |

:::J:::

rabbitz's picture

i love this campaign since 2005. great job, rethink

rabbitz
Activity Score 464
AD MAN
Migzter13's picture

hehe. Have to agree on that. Not really "see" more like "sense" better..

Migzter13
Activity Score 973
Graphic Designer at De La Salle University, Manila |

Stop Mediocrity. Start Creativity.
There are two kinds of people in the world; people who like mustangs (cool people) and people who like camaros (idiots).

adbrandetc's picture

This campaign is well executed aside from the daredevil baby being a bit disturbing and trying to go for shock value. I appreciate it. I think it's great work. It is formulaic but it's well done.

adbrandetc
Activity Score 66
Art Director at Elephantik
gmint7's picture

this one works best.

the vanilla grandmas are good too

gmint7
Activity Score 2675
Art Director at ad grad @ S Francisco |

:::J:::

Guest's picture

Bang! GOOD STUFF...

Guest
hagemony's picture

well executed fact. love it.

hagemony
Activity Score 335
rolling.stone's picture

fact of the matter

rolling.stone
Activity Score 2741
Copywriter at Delhi , India |

-------------------------------------------------------------------

~ Quite obviously, I have gathered no moss ! ~

Brain-Art's picture

Doesn't look like Jason at all

Brain-Art
Activity Score 1101
Graphic Designer
alejulimaty's picture

good one

alejulimaty
Activity Score 842
brother buenos aires
silvi's picture

This is amazing! I love connection between phrase and graphics.

silvi
Activity Score 4172
Copywriter
J Designer's picture

If this is true then how come some people have robed banks with bananas yet all witnesses swear they saw a gun?

J Designer
Activity Score 2420
Graphic Designer at Click Clack
My Dad is an Ad Man's picture

Does it matter if it is a fact or not?

My Dad is an Ad Man
Activity Score 34
Editor
J Designer's picture

Well considering its an ad for science world (not fiction world) I hope their ads are facts!

J Designer
Activity Score 2420
Graphic Designer at Click Clack
ccurtis's picture

I like this. I love the concept was not aware of this fact.

ccurtis
Activity Score 39
alejulimaty's picture

clap clap clap

alejulimaty
Activity Score 842
brother buenos aires
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