Can you handle more than your truck, 1

Agency Network: 
February 2014


The Scania Driver Competitions is a global competition engaging more than 40 markets to participate in finding the most skilled driver every other year. The driver has to complete a theory test and will then be invited to perform a skill test on their local market involving skills like maneuvering, fuel economy, cargo securing, defense driving etc. The winner will then compete in the finals in Södertälje, Sweden in 2015.

Print advertisement created by CP+B, Sweden for Scania, within the category: Automotive.


Can you handle more than your truck? Sign up now if you're as good at making a sharp turn as bargaining with local farmers.

Advertising Agency: CP+B, Gothenburg, Sweden
Creative Directors: Gustav Martner, Björn Höglund
Art Director: Dennis Rosenqvist
Copywriter: Jimmy Hellkvist
Client service director: Carl-Johan van Heesch
Account director: Marika Trygg
Photographer: Göran Wink
Stylist: Anaya Sylwander
Final art: Per Westlund
Post production: Per-Olov Samuelsson / Heartland
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