ADVERTISING

Scania

Angel call

Agency: Geometry Global

Description

Scania presents Angel Call, a unique mobile application that aims to improve highway safety by using an effective and efficient way for truck drivers’ nearest and dearest to help them stay awake while driving. Angel Call connects to the Scania Fleet Management system (which monitors the condition of their drivers on the road) and uses the most powerful means of saving a driver from falling asleep: the driver’s nearest and dearest, who act as guardian angels. Should the system detect that a driver has exceeded the labour requirement time limit for driving, it alerts the nominated angel who then calls the driver and keeps them company until they stop. This creative concept was developed by Geometry Global Moscow. Transforming mechanical, impersonal and sometimes irritating automated messages into a real person who cares was central to the success of the project.

This professional campaign titled 'Angel call' was published in Russia in June, 2016. It was created for the brand: Scania, by ad agency: Geometry Global. This Ambient medium campaign is related to the Automotive industry and contains 1 media asset. It was submitted about 6 years ago.

Credits

Advertising Agency: Geometry Global Moscow, Russia
Chief Creative Officer EMEA: Howard Smiedt
Executive Creative Director: Oleg Tumanov
Creative Director: Virgiliu Andone
Head of Art: Anastasia Bukhonkina
Creative Director: Dmitry Evstropov
Senior Art Director: Denis Popov
Senior Copywriter: Julia Karimova
Shooting Art Director: Andrey Mousin
Art Director: Alexander Borodin
Digital Art Director: Tatiana Kuhl
Copywriter: Anastasia Pisligina
3D Designer: Vladimir Blagiy
Graphic Designers: Dmitry Melikhov, Alexey Danilov
Producer: Nikita Divaev
CEO Russia & Ukraine: Lau Geckler
Managing Director: Maria Kovaleva
Account Directors: Irina Makarova, Anna Gusakova
Senior Account Managers: Elizaveta Smirnova, Mikhail Bulgakov
Traffic Director: Anna Pelipas
Actors: Artem Borovik, Andrey Mousin, Alexander Borodin

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