Layers of Skin

Agency Network: 
May 2013
SBT:  Layers of Skin


Print advertisement created by Publicis, Brazil for SBT, within the category: Media.


The deeper you go, the more you understand.

Advertising Agency: Publicis, Brazil
Creative Directors: Hugo Rodrigues, Kevin Zung
Copywriter: Margit Junginger
Art Director: Widerson Souza
Illustrator: Zombie Studio
Producers: Rita Vilarim,Thiago Loureiro
Print Production: Emerson Russo
Art Buyer: Selma Momosse
Account Supervisor: Silvia Brihy
Advertiser's Supervisors: Glen Valente, Priscila Stoliar
Account Manager: Ricardo Ferraroni
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morse's picture

The art direction is just awesome!

Activity Score 18159
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Meredith Singh's picture

Feels like it is trying too hard to emulate this ad...

Meredith Singh
Activity Score 407
Art Director
printlover's picture

A little to much, isn't? The art direction was new, if it were made six years ago.

Activity Score 587
Peter Frank's picture
Peter Frank
Activity Score 532
Phil Lestino's picture

What's copycat? This is all about getting under the skin of a story...the other is about teeth rotting over time. I think this is a really good ad, with lots of meaning behind it and just because someone has used carving before doesn't make it any less so.

Phil Lestino
Activity Score 1682
Alex Mendes's picture

Acho que vi essa peça em um jornal de grande circulação aqui no Brasil. Bem legal!

Alex Mendes
Activity Score 5
Creative Director at FOX SPORTS BRAZIL
renancorrea's picture

Busdoor, outdoor, enfim, caiu nas graças do povo!

Activity Score 2
Copywriter at Fox Sports |

Renan Correa | Copywriter

kleenex's picture

great art direction.

Activity Score 58777
Web Designer/Developer
salil.sharma's picture

I Love Execution ! i know its done before but designer you are R@cking .

Activity Score 2560
Creative Director at India |

Designer Don't Do Different Things
They Do Things Differently

fermattei's picture

Usually, people that can't do the job with the same quality are the first ones to come here to say shit about a good ad. The best argument they have is a previous ad that has maybe the same execution, but totally different idea. Poor jealous people...

Activity Score 95
Art Director |


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