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Boy

Campaign
Agency Network: 
Published/Aired: 
March 2016
Save the Children:  Boy

Description

Print advertisement created by McCann, Peru for Save the Children, within the category: Public Interest, NGO.

Caption

Nothing good grows from violence.

Advertising Agency: McCann, Lima, Peru
Creative Directors: Mauricio Fernandez- Maldonado, Christian Caldwell, Nicolás Romanó
Art Director: Oscar Paredes
Copywriter: Carlos Banda
Illustrator: Oscar Paredes, Jade Rivera
Photographer: Alex Freundt
Additional credits: Carlos Guerrero, Pedro Sotelo
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Pete R.'s picture

Great art.

Pete R.
Activity Score 3412
Illustrator
kleenex's picture

Yes the art is great.

kleenex
Activity Score 58721
Web Designer/Developer
oladelematthew's picture

Winner!

oladelematthew
Activity Score 34
Graphic Designer at 7even Interactive
Dzsoi's picture

Different approach and true message, but what bothers me is that this is a pun after all.

Dzsoi
Activity Score 8611
Copywriter
bobafett's picture

I don't really get it

bobafett
Activity Score 2322
Chief Creative Officer
Mytwocents's picture

Visually arresting. Reminds me a bit to the Samsonite grand prix few years ago, only with a different concept. This campaign is better OOH than print in my opinion.

Mytwocents
Activity Score 285
Copywriter
L. Wiesen's picture

Great art.. Agree

L. Wiesen
Activity Score 1340
Copywriter
Priya Wijetunga's picture

Nice art

Priya Wijetunga
Activity Score 1667
General Manager
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