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Agency Network: 
Published/Aired: 
April 2015
Santa Casa de Misericórdia:  Chocolate

Description

Print advertisement created by Y&R, Brazil for Santa Casa de Misericórdia, within the category: Public Interest, NGO.

Caption

Obesity kills more people than traffic accidents.
Prevent it by exercising often.

Advertising Agency: Y&R, São Paulo, Brazil
Chief Creative Officer / Creative Director: Rui Branquinho
Art Directors: José Neto, Rodrigo Moraes
Copywriter: Bruno Souto
Illustrator: Boreal Imagem
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damnson's picture

Doesn't make any sense to me.

damnson
Activity Score 11517
Copywriter |

An axe murderer of ads.

kleenex's picture

It is a mess of a concept.

kleenex
Activity Score 58141
Web Designer/Developer
matheusmnz's picture

Nice

matheusmnz
Activity Score 5
Illustrator at Ludos Studio |

Matheus Menezes

sold's picture

the idea is there.
but does not look like a car crash
maybe "food kills..." instead "obesity"

sold
Activity Score 3379
Copywriter
heteroderwish's picture

it looks like fertility god.

heteroderwish
Activity Score 9
Copywriter at Alaaddin Adworks
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