Cold Feet

Campaign
Agency Network: 
Published/Aired: 
December 2009
Sabai Foot Spa:  Cold Feet

Description

Print advertisement created by McCann, India for Sabai Foot Spa, within the category: Health.

Caption

For all other foot problems

Advertising Agency: McCann Erickson, Mumbai, India
Regional Creative Director: Prasoon Joshi
Executive Creative Director: Ryan Menezes
Art Director: Vinit Sanghvi
Copywriter: Lolita D’souza
Illustrator: Mark Gmehling
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Highest Rated

rolling.stone's picture

some how it does not feels like the ad of a spa

moreover it feels like the ad of some skin / foot problem

rolling.stone
Activity Score 2739
Copywriter at Delhi , India |

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~ Quite obviously, I have gathered no moss ! ~

The image is cool, yet not really apealing.

commercialscum
Activity Score 21

I'm not sure I get it right? The copy says, we can help you with your feet other than the problems shown on the posters, right?

satrianee
Activity Score 3746

nice one!

umbcisk
Activity Score 54
Graphic Designer at Malta

Strange.. And the message is strange to..

mikeelrapido
Activity Score 1929
Copywriter at Evo S.C. |

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Love Mark Gmehling's work, but I found it an odd fit for this campaign.

mikris
Activity Score 41
Creative Director at SeventhStreet

We'll help you with all foot problems...I think the message comes across pretty clearly. I like...

CurryJ
Activity Score 949
Copywriter |

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I think; therefore I am

We'll help you with all other foot problems...I think the message comes across pretty clearly. Me liking..

CurryJ
Activity Score 949
Copywriter |

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I think; therefore I am

some how it does not feels like the ad of a spa

moreover it feels like the ad of some skin / foot problem

rolling.stone
Activity Score 2739
Copywriter at Delhi , India |

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~ Quite obviously, I have gathered no moss ! ~

Scary. I don´t get the point.

silvi
Activity Score 4170
Copywriter

Maybe the art (though interesting) makes the idea seem a bit too abstract. They are simply using common idioms regarding feet. This one, for eg, means if you have "cold feet", they can't help you, but if you have any other foot-related problems, they can.

Glubb
Activity Score 6

i think its scary more than appealing..why would a foot spa show something so scary..if the point was to better your feet...they could have used a simple idea of feet that were probably dying for some pampering...

this is blah!!!

akanksha puri
Activity Score 19
Producer/Director

prasoon joshi should resign to being a lyricist

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