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Rog's picture

Lubed. ;)

Activity Score 6080
Copywriter |

>>>> That's not an ad. THIS is an ad.

hrd2mpress's picture

guinness...now in a tin can!

Activity Score 62
Creative Director
imke's picture

Does it mean smooth like a tin?

-Where is the impossible?


Activity Score 472
brainzed's picture

Isn't it the guy from "wizard of Oz" who's looking for a heart?
Does it mean "so smooth that you get a heart"?


Activity Score 652
Art Director
Jumo's picture


Activity Score 592
Art Director |


matat's picture

so smooth a tin man doesnt need his joints oiled to lift the pint? what the hell is going on in this ad????

Activity Score 40
Art Director
A. J. SMITH's picture

I normally really like Guinness ads but am not digging this.

I think it would benefit from the line; GUINNESS - Surprisingly shit.

Activity Score 2822
unaquestionediali's picture

people on this site are able just to say bad things about ads.
no one says it's clever, nice or just good.
i'd like to see your portfolios, you are probably students or CRM writers, frustrated from their works.
that ad is cool, clever and smooth!
that's just my opinion...
ciao a tutti

Activity Score 484
Copywriter |

in advertising SCRIPTA VOLANT

miko1aj's picture

hey ragazzo. Actually when You look on very good works You cannot see any critics under them. It happens sometimes here. Ciao!

Activity Score 3082
A. J. SMITH's picture

If I like an ad, I'll say so, if I don't I'll say so, and if I don't get it, I'll say so.

Chill out.

It's only an ad.

Activity Score 2822
fluffy's picture

If you work as a creative, you have to get used to criticism, sweetie.

Activity Score 236
matat's picture

So im apparantly talentless and frustrated, so please explain what is clever about this ad, what am i missing unaquestionediali ??????

p.s people do say clever ads are clever, look at the calsberg UK poster ads...x

Activity Score 40
Art Director
Ad Junkie At Large's picture

personally i like it, it's simply saying the tin man would rather enjoy a suprisingly smooth beer insted of oiling up all the time, and personally when i come home after work and i feel like all my joints are rusted up a beer always helps me relax

Ad Junkie At Large
Activity Score 554
Art Director
Steve-oh's picture

Exactly. The message is simple. Guinness over oil. This ad works well.

Activity Score 8
PaulyG_fill in the blank's picture

could also be misconstrued to mean that guinness tastes like oil.

PaulyG_fill in ...
Activity Score 1148
gluebrand's picture

True true

Activity Score 119
Creative Director
Vicky's picture

Well, looks like the tin man finally found his heart...in the bootom of a beer glass.

Activity Score 375
Creative Director
TopJeff's picture

Two thoughts.... 1) I agree with PaullyG_fill that this makes Guinness seem like oil and
2) Unless I'm the only Futurama fan using this site, there must be other people laughing at a robot drinking beer!


TopCreatives, the premier online community for creative pros.

Activity Score 479
Marketing Manager
brainzed's picture

hahaha! Yes, that's prolly the best explanation!
Bender ruuuuules!

Activity Score 652
Art Director
goozano's picture


Activity Score 58
afterbyrne's picture

Crap! Come on Guinness !!!

STOP DRINKING AND START THINKING!! .. hold on I like that.

That could be a campaign "Stop Thinking and Start Drinking .... GUINNESS" (COPYRIGHT DAVID BYRNE!!)

Activity Score 205
Creative Director at Afterbyrne |

David Byrne

raverus's picture

crap ad, sorry.

Activity Score 1476
Art Director
Humpty's picture

Nope. It's good ad. Tin man is rusty. Guinness is smooth. Simple and nicely executed. Bronze Lion winner as well.

Activity Score 4
Rog's picture

Lubed. ;)

Activity Score 6080
Copywriter |

>>>> That's not an ad. THIS is an ad.

Ant's picture

so smooth he can lift his hand to drink it

Activity Score 64
Art Director
hadrianapolis's picture

not a good idea

Activity Score 733
aliensprog's picture

Not too keen on this.
As for the lighting/textures on the render....I reckon everyone's just moving on because the idea isn't too hot.

Activity Score 6
Creative Director
mrtalented's picture

introducing guinness grease!

Activity Score 2171
Creative Director
I think Im good tats why Im here's picture

SMOOTH - it's what we call borrowed interest - oil is smooth, guiness is smooth. It's a piece for the awards - dramatise the thought remember, students?

I think Im good...
Activity Score 48
A. J. SMITH's picture

True, but I wouldn't want to think of drinking oil when drinking guinness.


It's only an ad.

Activity Score 2822
Maxwedge's picture

Even if the 3D rendering looks a bit video gamey, I dig this Ad. Composition, colours, the chilled expression of the tin man is A1, something almost timeless about it. Would have been nice if the man was a 'real' metal sculpture...sure they can afford it.
Now I wanna skull back a nice big Guinness, even if it does taste like sump oil.

Activity Score 558
Art Director |

== Bring back fags, lard and the biff.

Guest commenter's picture

amazing. he´s trying to feel...

Guest commenter
Guest's picture

nice ad, only problem is it might suggest guiness tastes like oil

SlimRich's picture

this sucks!

Activity Score 81
Art Director at Art Manager at Dmessage SL
Mongoose's picture

I dont quite get this!

Activity Score 4961
Art Director at Lime Lite Studio |

Make the logo Bigger and the black, Darker!

Djenzie's picture

don't like it it.
its like they compaire Guiness with Oil.
its even black :p

Activity Score 163
St. Lucas Institute Ghent
IntrepidNavigator's picture

Since when did Guinness' 'Choose Greatness' brand proposition become 'suprisingly smooth' (and literally smooth no less) at that? It's a weak scam that does nothing for the brand.
Oh, Kuala Lumpur. OK, that explains it.

This ad with it's literal proposition for Guinness probably would have worked the awards in the 60's. When 'branding' wasnt so sophisticated yet, and 'smoothness' was a big literal part of the brand proposition. But Guiness advertising (and branding) has moved away from this literal interpretation (well, at least in the western hemisphere). This doesn't sync (hence a bad ad). The "Good Things Come To Those Who Wait" was a superb brand direction, that was a relevant to both product and consumers, with superb creative expressions of the strategy.

This ad keeps the global 'Choose Greatness' tagline, but there's nothing about the tagline in the ad.

Activity Score 56
Creative Director
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