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Published/Aired: 
December 2009
Rowenta:  Duck
Rowenta Print Ad -  Duck

Description

Print advertisement created by Publicis, Germany for Rowenta, within the category: House, Garden.

Caption

RO4541 Silence Force
2100 Watt Vacuum Cleaner
Rowenta

Advertising Agency: Publicis Frankfurt, Germany
Creative Director: Stefan Leick
Art Director: Christian Kuzman
Photographer: Achim Lippoth
Additional credits: Katja Bonnert, Nicole Bangert, Johannes Rapp
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bad astronaut's picture

hahaha

bad astronaut
Activity Score 544
micke17's picture

very nice

micke17
Activity Score 116
manish_parsodkar's picture

Catch them alive...

manish_parsodkar
Activity Score 64
Art Director at Dubai |

manish parsodkar
Art Director
dubai

munirgee's picture

see the poor duck, catch them alive crazily :D

Good Ad!

munirgee
Activity Score 454
Creative Director at Pakistan |

M Munir Bhatti
http://twitter.com/munirgee | http://facebook.com/munirgee | http://www.xperts.net.pk

maranca82's picture

This is really great.

maranca82
Activity Score 422
Copywriter
CurryJ's picture

Love the expression of the guy with the vacuum cleaner...LOL!

CurryJ
Activity Score 951
Copywriter |

================================================
I think; therefore I am

bhu's picture

nice sucker. good stuff

bhu
Activity Score 35
Creative Director at Percept H |

www.bhushanvelur.blogsppot.com

picntype's picture

Trust me... you don't need other two gunners to illustrate this idea. but, nice photo-shoppy.

picntype
Activity Score 175
Art Director
Mickeys's picture

aaahh...reminds me of pidilite

Mickeys
Activity Score 6
Copywriter
shortafella's picture

haha fuckin nice

shortafella
Activity Score 1063
Copywriter at GRAFFITI BBDO |

http://www.behance.net/shortafella

szkwadrat's picture

good one!! Face expression of the guy with the vacuum cleaner is marvelous

szkwadrat
Activity Score 210
Graphic Designer
Xavier75's picture

Very funny good ad...

Xavier75
Activity Score 32
Art Director at Art Director
funky_frogii's picture

very good one.....

funky_frogii
Activity Score 2536
Graphic Designer at Graphic designer. |

Infected by a virus called CREATIVE | "And ya I Love Everything"
http://addot.blogspot.com | http://creativecreepers.blogspot.com

Tommy G.'s picture

smart

Tommy G.
Activity Score 897
Graphic Designer at Job seeking
talkingisfree's picture

I don't like the idea but the execution is really good.

talkingisfree
Activity Score 2712
Art Director
Davosk's picture

This has been around for a while. Funny.

Davosk
Activity Score 4811
Art Director
The Lion's picture

Very good. Lovely execution!

The Lion
Activity Score 122
Creative Director |

http://twitter.com/Cannes_Lions

Davai's picture

This ad is so old, but still good.

Davai
Activity Score 618
Copywriter
Marlus Lau's picture

Great photography and art direction. Very well, Publicis.

Marlus Lau
Activity Score 1808
Art Director at Editora O Estado do Paraná / Pós-graduação na Unicuritiba
CrackerJackFlash's picture

:]

CrackerJackFlash
Activity Score 19603
Creative Director |

www.crackerjackflash.com

paumarques's picture

realment bo!

paumarques
Activity Score 1312
Copywriter |

Pau Marquès
(+34) 670 36 79 83
blogdepaumarques.blogspot.com

theanc's picture

Perfect!

theanc
Activity Score 2784
Art Director at Grey Brazil |

http://www.augustocorreia.com.br

everartz's picture

holy shit! this is wonderful!

everartz
Activity Score 7613
Art Director |

| everartz |

BananAd's picture

Yessss...!!!

BananAd
Activity Score 103
Art Director
firebug's picture

haaaaaa

firebug
Activity Score 1113
corporal_hicks's picture

Great
Made me laugh.
Thumbs up!!!!

corporal_hicks
Activity Score 365
Art Director
silvi's picture

Smart. Entertainment ad.

silvi
Activity Score 4172
Copywriter
tripinator@hotmail.com's picture

Like most of the times I agree with Silvi, when the concept is good great executions come along kudos
you belong to d stash now
http://dstash.blogspot.com/

tripinator@hotm...
Activity Score 134
Art Director at Green House at Ogilvy & Mathers, Paris / Miami Ad School
silvi's picture

Finally! Someone agree with me in something! Thanks Tripinator! I don´t feel alone anymore!!! jaja

silvi
Activity Score 4172
Copywriter
WillyLatasa's picture

Dont like it, too far from the product..

WillyLatasa
Activity Score 616
Art Director at Sinus.la |

"Bright ideas bring better results"

Notorious's picture

you need to relax

Notorious
Activity Score 666
Other at Freeman Advertising |

outsmart me, if you can

satrianee's picture

best vacuum ad ever... haha

satrianee
Activity Score 3748
bubblestheclownfish's picture

LOVE IT. They held on to ONE message (the mighty suction power of this model vacuum), and based it on that. Every product has to compete on one strong characteristic, and this is theirs. I also love that they didn't show buildings or bowling balls or a lake being sucked in (which is an obvious), and went with quirky. I'd love to see what the idea session generated.

bubblestheclownfish
Activity Score 614
Creative Director
sams's picture

excellent, very funny

sams
Activity Score 28
Graphic Designer at Graphic Designer, Dubai
Notorious's picture

in one word: the best
but my friend william says: where's "karaba"? (meaning: where is the electric power)

Notorious
Activity Score 666
Other at Freeman Advertising |

outsmart me, if you can

ryan_anderson's picture

really funny, like it!!!

ryan_anderson
Activity Score 36
f10.Sevilla's picture

Awesome.

f10.Sevilla
Activity Score 59
Graphic Designer at Liga Evolution |

F10

visualsurgeon's picture

it's comically smart

visualsurgeon
Activity Score 86
Art Director
Publiz's picture

I like this art and I shared it

Publiz
Activity Score 115

Inspiration graphique et publicité créative : Publiz

pink's picture

I love it!I must learn more form it!

pink
Activity Score 21
dentsu.vn
Jon-Paul Mountford's picture

It is a loverly ad, but jeeze it's been out a while

Jon-Paul Mountford
Activity Score 890
Photographer |

www.jpmountford.com

kurtberengeiger's picture

I smiled... :)

kurtberengeiger
Activity Score 7327
Copywriter
Hairball's picture

Concept: Smart
Story: Very entertaining, sucks you in
Product: Really sucks.
Execution: Nice style

Hairball
Activity Score 10
Creative Director at San Diego, CA
anHiiieeta's picture

wowwwwwwwwwha

anHiiieeta
Activity Score 328
Art Director
mgriff21's picture

This is probably one of the best ads I've seen on here in awhile. Very nice. great concept!

mgriff21
Activity Score 592
Art Director at VCU Brandcenter (Richmond, VA) 2011 |

I'm here doing this, but feel I should be there doing that. But to do that, I have to be doing this. Does this make sense or do I have to explain that?

dialmfor's picture

way to go

dialmfor
Activity Score 33
Web Designer/Developer
khalid11's picture

lol, brilliant one. The duck looks very funny...

khalid11
Activity Score 7
Administrative at Shift manager for Sarpinos Pizza
khalid11's picture

lol, brilliant one. The duck looks very funny...

khalid11
Activity Score 7
Administrative at Shift manager for Sarpinos Pizza
khalid11's picture

lol, brilliant one. The duck looks very funny...

khalid11
Activity Score 7
Administrative at Shift manager for Sarpinos Pizza
shahidali's picture

mind blowing route and awesome execution.

shahidali
Activity Score 4067
Dhaka, Bangladesh |

shahid

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