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Agency Network: 
Published/Aired: 
May 2019
Road Safe Foundation: Blindfold
Road Safe Foundation: Blindfold
Road Safe Foundation: Blindfold
Road Safe Foundation: Blindfold
Road Safe Foundation: Blindfold
Road Safe Foundation Print Ad - Blindfold
Road Safe Foundation Print Ad - Blindfold
Road Safe Foundation Print Ad - Blindfold
Road Safe Foundation Print Ad - Blindfold
Road Safe Foundation Print Ad - Blindfold

Description

Observation - Nowadays many people walk around with headphones/earphones on while crossing the road or busy streets, leading to fatal accidents that could have been avoided. Solution - Safe Road Foundation wanted to create awareness towards this issue by showcasing how wearing headphones while roaming around on the road is as good as walking blindfolded, as people get so engrossed in the music that they fail to see and hear any imminent danger approaching them.

Print advertisement created by Ogilvy, India for Road Safe Foundation, within the category: Public Interest, NGO.

Caption

Unplug, while you're on the road.

Advertising Agency: Ogilvy, Gurgaon, India
Creative Director: Shailender Mahajan
Art Director: Deepak Malhotra
Copywriter: Krishna Mani, Aastha Gandhi
Photographer: Shirish Sen
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