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Arctic fox

Campaign
Agency Network: 
Published/Aired: 
October 2011
RKF:  Arctic fox
RKF Print Ad -  Arctic fox

Also From This Campaign 2

Description

Print advertisement created by Simple, Chile for RKF, within the category: Public Interest, NGO.

Caption

Arctic fox
When spring arrives, the arctic fox changes its white fur to light brown colorful tones, nature changes, change with nature this spring.

Advertising Agency: simple, Chile
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acesheds's picture

Same as their Owl ad (http://adsoftheworld.com/media/print/rkf_arctic_owl) - interesting and a nice fact, but what purpose does it have..?

acesheds
Activity Score 4
Administrative |

We design garden sheds, take a look! :)

andylefty's picture

Like very much.

andylefty
Activity Score 4535
Graphic Designer at Central Saint Martins College of Art and Design
jjf's picture

Matching pose, cute photo. Forget the ad!

jjf
Activity Score 260
Copywriter at LINs Advertising & Marketing
contact77's picture

I believe that's precisely what they're asking the consumer to do: change from winter clothes, to spring lighter more colorful apparel, given RKF, just like TImberland, are outdoor sportswear stores. This animal natural fur transformation from one season to another is
very insightful and provides a new way to approach the typical launch of fashion brands. Thumbs up!

contact77
Activity Score 35
Art Director
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