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wildbore's picture

.....effective!

wildbore
Activity Score 749
Creative Director at - - -
matita's picture

somebody can explain me please?

matita
Activity Score 488
Copywriter at Ogilvy Santiago
LeeHarvey's picture

I'll give it a try, matita. What we see here are 'bad copies' of the ones in the little picture. I think they're saying; return from a bad copie of yourself to your (clean/healthy) original self. Correct me if I'm wrong, anybody...

LeeHarvey
Activity Score 3045
Creative Director
Kateter's picture

wow! this is fantastic job!

but as all ads of this sort - it doesn't get the junkies but everybody else...

Kateter
Activity Score 2029
Copywriter
All ears's picture

I agree with you Kateter, on the part about the ads reaching everyone else.

All ears
Activity Score 233
Copywriter, London
Mr.Top's picture

Looks like Student work to me.

Mr.Top
Activity Score 728
Wordnerd's picture

could be students work. you just put your face on a scanner and move slowly, while it is scanning. tried that once for a different idea. didn't work ;)

Wordnerd
Activity Score 6692
Copywriter
sold's picture

kateter and all ears, i agree with both.
but i have to admit: people from the family of the junkie, or even a "not-so-junkie" friend can be catched by this ad and help the junkie to get in this rehabilitation program.

of course, junkie need want to get out of drugs on the first place, but alone, without family and friends the junkie have almost ZERO chance.

am i right?

sold
Activity Score 3379
Copywriter
Dick Huges's picture

this is simply bad. they could use it for anything, is just a technique not an idea.

Dick Huges
Activity Score 937
Copywriter
alvinpck's picture

"Illustrator: Scaner"

...scanner?

...
http://alvinpck.deviantart.com/gallery/

alvinpck
Activity Score 1463
Art Director
Davosk's picture

This is the effect you get when you move whatever it is you're scanning, while the light bar is scrolling across the scanning machine. You can do the same with a copier.

Davosk
Activity Score 4811
Art Director
Checho's picture

Come one guys... They are talking about drugs and the effects that drugs produce on you. It's a nice work and nice idea too. The only issue here is that is a very fake ad and that is bad. This is a serious thing and there are no call to action, no web page, no phone, no nothing... It is a little detail guys... Make truchos, but make well!

Checho
Activity Score 321
copycomoelcopi's picture

maybe they're aiming to cocaine users and their habit to snort from a mirror… like "you're more than a ugly reflection" or something… anyway, far from the point.

copycomoelcopi
Activity Score 820
Copywriter
eject's picture

chucha no entiendo, será el uso del espejo ???

h

eject
Activity Score 69
Kim Ellington's picture

Wow this is very very interesting. Remember when seeking rehabilitation, please seek a center, and not attempt "at-home" rehab.

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Kim Ellington

Suffering from an addiction. This website has a lot of great resources and treatment centers. http://www.treatmentcenters.org

Kim Ellington
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