Advertisement

Auld Lang Syne

Campaign
Agency Network: 
Published/Aired: 
December 2018
Refuge: Auld Lang Syne

Description

This campaign addresses the rise in domestic abuse at Christmas. Abusive relationships rarely start out bad. At some point, they turn. These ‘reversible’ poems dramatize that turning point. Read from top to bottom they present a cosy, loving relationship. But when read from bottom to top, they reveal the horrific undercurrent of abuse.

Print advertisement created by McCann, United Kingdom for Refuge, within the category: Public Interest, NGO.

Caption

5...
4...
3...
2...
1...
willing each second to pass
My eyes stay fixed on the clock hand
He raises his
glass
Then... an explosion of
shrieking and yelling
He presses closer
into me
After ‘Auld Lang Syne’, he launches fireworks
It’s the start of our
New Year
(now read from bottom to top)
If your partner turns on you, turn to us. refuge.org.uk

Advertising Agency: McCann Bristol, UK
Creative Director: Jon Elsom
Art Director: Ken Sara
Copywriter: Zane Radcliffe
Typographer: Steve Lay
Photographer: George Aytoun
Log in or register to post comments
kleenex's picture

WOW... That sure did take some effort.

kleenex
Activity Score 56173
Web Designer/Developer
Advertisement
Featured Content

Latest Collections

Advertisement
Advertisement