Agency: McCann


Abusive relationships rarely start out bad. At some point, they turn. This ‘reversible’ poem – for Valentine’s Day - dramatizes that turning point. Read from top to bottom it presents a cosy, loving relationship. But when read from bottom to top, it reveals the horrific undercurrent of abuse.

This professional campaign titled 'Valentine' was published in United Kingdom in February, 2019. It was created for the brand: Refuge, by ad agency: McCann. This Print medium campaign is related to the Public Interest, NGO industry and contains 1 media asset. It was submitted almost 4 years ago.


Advertising Agency: McCann, Bristol, UK
Creative Director: Jon Elsom
Art Director: Ken Sara
Copywriter: Zane Radcliffe
Typographer: Steve Lay
Photographer: George Aytoun

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