Also From This Campaign 9
Description
Print advertisement created by Cutwater, United States for Ray-Ban, within the category: Personal Accessories.
Never Hide
Rare Prints
Ray-Ban
Genuine Since 1937
Executive Creative Director: Chuck McBride
Creative Director: Travis Britton
Art Director: Kele Dobrinski
Copywriter: Marty Senn
Art Buyer: Justine Barnes
Director of Print Services: Miriam Lee
Illustrators: Matt W. Moore

I seriously love this. This is an ad I could hang up my wall. So much better then this "Never hide" poster:
http://adsoftheworld.com/media/print/rayban_guy
I agree. I would hang it too.
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there'd be no way I'd hang this corporate propaganda scum on my wall.
Looks great but could someone explain the concept to me? The message is "never hide" but the ads show people in camouflage.
Tagline could be a tad confusing indeed because to wear sunglasses means to sort of hide (hide your eyes). But that's not what they are trying to say here. Never hide means never hide your personality. In other words, your personality can show through a pair of unique colorful sunglasses. Capiche? :)
Nice AD! so nice
Very artistic! Can it be a gud bill board print?
http://twitter.com/JCSaiKrishna
I'm excited to know my mistakes!