We look for ourselves in what we want to become. We wander, step after step, attracted by places we have not seen yet, by people we have not met yet. We don’t know what we’ll find but, no matter the direction, what has brought us there is what has been by our side the entire time. Our choices are the result of our experiences, of the roots from which we’ve grown and of the bonds we’ve built. And we know that it is precisely belonging to something that can set us free.
This professional campaign titled '#ProudToBelong' was published in Italy in November, 2018. It was created for the brand: Ray-Ban, by ad agency: BBDO. This Film medium campaign is related to the Personal Accessories industry and contains 1 media asset. It was submitted almost 4 years ago.
Advertising Agency: DLV BBDO,Milan, Italy
Creative Directors: Federico Pepe, Stefania Siani
Art Director: Alessandro Dore
Copywriter: Veronica Dal Cortivo
Director: Jacopo Carapelli
Photographer: Yuma Migliaccio