Hyena

Campaign
Agency Network: 
Published/Aired: 
June 2008
Ramrod:  Hyena
Ramrod Print Ad -  Hyena

Also From This Campaign

Description

Print advertisement created by FCB, South Africa for Ramrod, within the category: Electronics, Technology.

Caption

Ultratec Gamepro, the ultimate in night game viewing.

Advertising Agency: DRAFTFCB, Johannesburg, South Africa
Executive Creative Director: Rob Mclennan
Creative Director: Grant Jacobson
Art Director: Errol Lepono, Ryan Dupen
Copywriter: Jason Murison
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Calibarak's picture

Lame

Calibarak
Activity Score 302
Calibarak's picture
Calibarak
Activity Score 302
copywriter_n's picture

too much

copywriter_n
Activity Score 52
Bangkok
Killer Kowalski's picture

so 90s

Killer Kowalski
Activity Score 394
Copywriter
Tiarra's picture

looks great guys, keep it up

Tiarra
Tiarra's picture

looks great guys, keep it up

Tiarra
djakuza's picture

and already done yyyyeeaarss before

djakuza
Activity Score 517
Art Director
NatalieM's picture

It took me a second, but I get it. I wonder how obvious this would be to hunters or nighttime safari lovers. It's simple but not necessarily in a very clever way.

NatalieM
Activity Score 1685
Topolewski |

-Natalie
http://www.nataliemarion.com

Guest commenter's picture

Its Doneeeeeeeeeeeeeeeeeeeeeee. Ta visto.

Guest commenter
Kateter's picture

enough for the night-time vision using daylight photos!

Kateter
Activity Score 2029
Copywriter
Lindsay's picture

Clever... A decade ago.

Lindsay
sonucoues2002's picture

so he can see clear in night thn anyother animal.
gud one huys

sonucoues2002
Activity Score 804
visualizer
december's picture

The BMW night vision ads did the same thing, except looked nicer. Also why is it daylight?

december
Activity Score 93
Copywriter at Southern Methodist University |

I used to think heavy thoughts, until they crushed my head.

Batman's picture

Are you a creative 'december'?
Doesn't sound like it!

The Spotlight is so bright it turns night to day... the only way you know its nighttime is seen in the reflectors of the animals eyes.

Now do you get it?

Batman
Activity Score 15
DraftFCB
gmint7's picture

:::J:::

ITs brilliant!
i gave a 7.5

gmint7
Activity Score 2673
Art Director at ad grad @ S Francisco |

:::J:::

gmint7's picture

:::J:::
I wonder why they dont do it for an OWL instead.. its way faster.

gmint7
Activity Score 2673
Art Director at ad grad @ S Francisco |

:::J:::

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