Agency Network: 
May 2008
Ramrod:  Buffalo


Print advertisement created by FCB, South Africa for Ramrod, within the category: Electronics, Technology.


Ultraoptec Riflescopes.

Advertising Agency: DRAFTFCB, Johannesburg, South Africa
Executive Creative Director: Rob Mclennan
Creative Director: Grant Jacobson
Art Directors: Errol Lepono, Ryan Dupen
Copywriter: Jason Murison
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sebastion's picture


skeMaMen's picture

It's old same idea, nothing new and they could present the point of product much much better...

>>> Design with no knowledge about printing, it's not design!

Activity Score 432
Graphic & Prepress designer |

>>> Designed to be signed...

AD1014's picture

very old idea. blow away animals more effectively. great.

Activity Score 307
Graphic Designer at nyc
andré ™'s picture

What's with S.Africa and animals... Just kidding.

andré ™
Activity Score 144
Creative Director at Art Director |

and... andre navas | design

Guest commenter's picture

Me parece de mal gusto promover matanzas

Guest commenter
Ad Junkie At Large's picture

This doesn't deserve a comment...so I shall comment on the new chocolate skittles pinata man spot BRILLIANT!

Ad Junkie At Large
Activity Score 552
Art Director
Jet Propulsion Lab's picture

I'm just like everyone else!!!

Jet Propulsion Lab
Activity Score 10669
NatalieM's picture

Though I am against hunting, this ad is simple and straightforward. It gets the point across easily. No copy required.

Activity Score 1681
Topolewski |


getconnected2001's picture

The same team will make "Save animal" campaign to win metals.

Activity Score 977
Art Director at New Delhi
Whitefang's picture

C'mon people, think harder, don't just make stuff bigger/smaller/longer/shorter etc

Activity Score 507
blueturtles's picture

my team mate and i actually just presented this idea for another brand the other day, hoping it might work but got totally shot down by our ECD.

Activity Score 233
Art Director at BBDO
Willey's picture

Whitefang, u dont have to swim across a river when u have the benefit of a bridge! why "harder"?

Activity Score 140
Graphic Designer
scarfinati's picture

Agreed Wily. Dont think harder if this solution is quick and delivers a benefit.

You want to swim across a river with a bridge just because it appears as more hard working. Its not. Its stupid.

Activity Score 839
Art Director
Batman's picture

rifles are used to hunt game. riflescopes make it easier to hunt. they dont make a room smell better, or make your face look younger. and those who're concerned with animal hunting should talk to manufactures of these products to get banned instead of "shooting" down the ad. its a simple ad and it works. we all know simple ads always work best but people still complain when they see a simple ad. i like these ads.

Activity Score 15
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