Description
Print advertisement created by TBWA, Egypt for Pril, within the category: House, Garden.
Creative Director: Bassem Sabry
Art Directors: Yamen Emad, Bassem Sabry
Copywriter: Rami Nassar
its okk
True, but if they do that it will be a special project and it cost more. In this way it is just a page of advertising.
I agree. That would have made it more effective.
Spot on dude.
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I kinda dig this effort. But it's what I like to call a "75% idea", the missing 25% is what Sushil Kumar pointed out. That would truly be a nice takeover.
Additionally, I have an issue with empty plates in a cook book. They can't compete with plates full of delicious food, no matter how cool the idea is. So, it's always a lose-lose combo.
Plus: why 4 stars of difficulty level? It should be half a star at most …
Dear Andrej,
having an empty plates in a recipe book full of delicious plates will be choking and disruptive as it isn't normal, in my opinion it'll grape attention.
for Sushil comment, it's not about before and after technique, it's about how to reach to this "ultimate shiny recipe" in a normal recipe book or magazine, it's how i associated the product benefit to the medium itself.
I agree, and I'm not saying that Henkel should use plates full of food. Of course they’ll use super clean shiny empty plates. All I’m saying is that if you have one visual with delicious food and another with no food, former will always be more appealing.
Thanks Ivan and all to be with my art perception.
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