Agency Network: 
Published/Aired: 
April 2010
Popular Mechanics:  Toast

Description

Print advertisement created by Volcano, South Africa for Popular Mechanics, within the category: Media.

Caption

Almost everything explained

Advertising Agency: Volcano Advertising, Bryanston, South Africa
Creative Directors: Francois Boshoff, Glenn Jeffery
Art Director: Francois Boshoff
Photographer: Simon Scholtz
Additional credits: Paul Vermeulen - Retoucher
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Elmārs Ārnieks's picture

like it

Elmārs Ārnieks
Activity Score 840
home study |

Life is a joke. Laugh.

pez's picture

don't get it, don't like it, and those feet are so ugly!!

pez
Activity Score 1804
Creative Director
Guest's picture

"Why does bread always fall jam-side down?" Popular Mechanics doesn't know. But they'll explain everything else. Hence the line, "ALMOST everything explained."

I think the campaign is weak, though. I'm sick and tired of seeing a campaign that has ZERO copy. It's just the same cut-line reused over and over and over again with different visuals that are really all saying the exact same thing. Where has the creative gone?

Guest
FourT6and2's picture

"Why does bread always fall jam-side down?" Popular Mechanics doesn't know. But they'll explain everything else. Hence the line, "ALMOST everything explained."

I think the campaign is weak, though. I'm sick and tired of seeing a campaign that has ZERO copy. It's just the same cut-line reused over and over and over again with different visuals that are really all saying the exact same thing. Where has the creative gone?

FourT6and2
Activity Score 216
Student
pez's picture

Thanx, I didn't know the magazine...

pez
Activity Score 1804
Creative Director
MJStinson77's picture

I agree with FourT6and2, the recycled copy is kinda lame. Would be a stronger campaign if there was new, insighful copy for each ad.

MJStinson77
Activity Score 601
Copywriter at Erwin-Penland |

www.mandyjunestinson.com | ninjabread.wordpress.com | wordjones

aRianna23's picture

what's the ad for?

aRianna23
Activity Score 279
Media Buyer at CultureSpan Marketing
FourT6and2's picture

Maybe that giant logo in the bottom right-hand corner could shed some light on it for you.

FourT6and2
Activity Score 216
Student
AssassinX's picture

Again. What's the ad for?

AssassinX
Activity Score 1325
cef's picture

By the way, if you take it before 2 seconds, it wont be dirty. You may eat it. But if it stayes more than 2 seconds on the floor, dont eat it :P
(i read in somewhere) :)

cef
Activity Score 547
Copywriter
SAM75's picture

I guess it must be on a carpet.

SAM75
Activity Score 220
gioborde's picture

without any explanation of murphy laws , these ads would be preactically impossible to fetch.

gioborde
Activity Score 1385
Art Director at LEO BURNETT |

GiBo

Guest's picture

I would like this ad a lot more if it weren't for those really gross, dry, calloused feet. :(

Guest
Minerva Pinto's picture

The best of this campaign, in my opinion

Minerva Pinto
Activity Score 1394
Bryn Mawr College
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