The concept is very simple: When PlayStation release their new model no one can resist it, they have to stop all of their normal activities to get this new release. Famous paintings are used to exaggerate the idea, add the uniqueness and sense of humour. It’s an unexpected context but still makes the audience can see themselves in it. Moreover, famous paintings also represent for people in middle and high class who are the target audience of PlayStation.
Print advertisement created by Algonquin College, Canada for PlayStation, within the category: Gaming.