Les Mills CureKids

Stacking the Odds

School: Media Design School


CureKids aren’t raising the money for the kids or their families – they’re raising it for research so that the lives of thousands of children can be improved, so MDS unashamedly put that call for money at the very heart of their idea, with the inference that Fight Night fighters are using coins to fix the fight.

This student campaign titled 'Stacking the Odds' was published in New Zealand in October, 2017. It was created for the brands: CureKids and Les Mills, by ad school: Media Design School. This Film medium campaign is related to the Public Interest, NGO industry and contains 1 media asset. It was submitted almost 4 years ago by Copywriter: Adam Redmond.


Advertising School: Media Design School, Auckland, New Zealand
Copywriter: Adam Redmond
Art Director: Roberto Campos Jnr.
Creative Director: Kate Humphries


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