For its articles

Playboy magazine is known for its sexy covers but not so much for its long history of publishing interviews with notable personalities. The eternal joke that people read Playboy for the articles revealed to be actually true. The magazine’s archive is full of deeply personal and insightful conversations with filmmakers, musicians, and other political figures which is in line with the new brand identity of the magazine. By writing the playboy logo in the style of trusted magazines with quotes from the interviews, the campaign shows that Playboy can hold its own alongside leading publishings powerhouses.