Desktop

Campaign
Agency Network: 
Published/Aired: 
April 2011
Playboy:  Desktop

Description

Print advertisement created by Y&R, Argentina for Playboy, within the category: Media.

Advertising Agency: Young & Rubicam, Argentina
Executive Creative Directors: Martin Mercado
Creative Directors: Diego Tuya, Dario Rial, Martin Goldberg
Agency producers: Fernando Costanza
Account team: Eugenia Slosse, Valeria Anavi
Advertiser's supervisors: Verónica Diez
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Highest Rated

Dingleberry Jack's picture

Maybe, a web address or perhaps a tiny logo? Just asking ;)

Dingleberry Jack
Activity Score 244
alexderiva's picture

see playboy is a ilegal or something???? this ads sucks!!!

alexderiva
Activity Score 28
Graphic Designer
Ron Burgundy's picture

A lot of good Advertising is about being the first to identify real truths, and I feel this campaign does that

Ron Burgundy
Activity Score 1616
Art Director at Southern California
tirthomitro's picture

"Real Truths"??!!!!!

tirthomitro
Activity Score 2724
Creative Director at Grey Global, India |

they showed me a picture & i laughed
dignity has never been photographed

Ron Burgundy's picture
Ron Burgundy
Activity Score 1616
Art Director at Southern California
Themadartist1972's picture

i think the idea is brilliant but it needs a copy or a line !

Themadartist1972
Activity Score 323
Art Director at Euro RSCG 360
welsh523's picture

I agree. The visual is dynamic and tells the story but without any copy, there is definitely some disconnect. Something simple in a corner would more than do the job.

welsh523
Activity Score 150
Planner at Defero USA
Dingleberry Jack's picture

Maybe, a web address or perhaps a tiny logo? Just asking ;)

Dingleberry Jack
Activity Score 244
Davai's picture

Its a funny joke, but whats the benefit of Playboy TV ? Whats the difference with other brands ?....

Davai
Activity Score 610
Copywriter
LeeHarvey's picture

I see your point Daval, but nevertheless I like this ad a lot. The image is so recognizable... ;-) Mede me smile, and to me, that's enough.

LeeHarvey
Activity Score 3029
Creative Director
Lazarus's picture

Not great.

Lazarus
Activity Score 1523
Creative Director
atb2005's picture

What's so brilliant about this campaign? And how can you say you don't care if it alienates PC users? For me, it's just ok. No earth shattering insight here.

atb2005
Activity Score 13489
gogel's picture

funny, straight to the point and related to reality. good

gogel
Activity Score 74
Copywriter
Gisele Human's picture

I really like it. It's a great insight and it really doesn't need a line! The image says it all.

Gisele Human
Activity Score 2
Copywriter |

Gisele

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